Announced details
Brand communication and awareness-building using a corporate character
In 2025, the character was used at Expo 2025 Osaka, Kansai, Japan, where free LINE stickers and original stickers were distributed. Quantity: Not disclosed.
The company's official character entered an advertising campaign conducted by Nikkei Inc. No capital or personnel relationship has been disclosed.
Based in Chiyoda-ku, Tokyo. Its representative director and president is Iida Nobuhisa (飯田展久). Nikkei Inc.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Telful-kun, Telful |
| Counterparty | Nikkei Inc. |
| Counterparty overview | Based in Chiyoda-ku, Tokyo. Its representative director and president is Iida Nobuhisa (飯田展久). Nikkei Inc. |
| Relationship with the Company | The company's official character entered an advertising campaign conducted by Nikkei Inc. No capital or personnel relationship has been disclosed. |
| Launch date | The voting period is scheduled for 17 August to 17 September 2026. Publication in the newspaper is scheduled for late August 2026. |
| Applicable area | Brand communication and awareness-building using a corporate character |
| Usage history | In 2025, the character was used at Expo 2025 Osaka, Kansai, Japan, where free LINE stickers and original stickers were distributed. Quantity: Not disclosed. |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As part of efforts to strengthen brand communication using the character, the initiative aims to raise awareness of the brand and services, strengthen points of contact with customers, and deepen those relationships.