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UNITED ARROWS LTD., which operates one of Japan’s leading apparel brands, adopts the INNOVERA cloud PBX (case study)

プロディライト published a case study on UNITED ARROWS LTD.’s adoption of the cloud PBX platform “INNOVERA” to streamline and visualize telephone support at its stores. The system is now in use at more than half of its stores in Japan, with implementation planned across all domestic stores.

Worth reading
65In focus
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Direction
Improvement
Direction inferred from the company’s description.
Scale
—
Displayed only when the document provides numerical figures.
Wording
Conditional
How definitive the wording is.

Announced details

Cloud PBX platform “INNOVERA”IVR (interactive voice response)SMS messaging function
Applicable field (uses covered by this announcement)

Handling incoming calls at stores, streamlining telephone support, analyzing incoming-call histories, routing inquiries, providing information outside business hours and sending automatic replies by SMS

What the company reported numerically
Quantitative Effects

The company can quantitatively identify and visualize stores experiencing concentrated call volumes, which helped address complaints that calls were difficult to connect. The specific improvement rate and time savings are Not disclosed.

Usage history

The system is currently in use at more than half of UNITED ARROWS LTD.’s stores. The specific number of stores is Not disclosed.

Relationship between the counterparty and the company
Prodelight Co.,Ltd.5580
Relationship with the Company

UNITED ARROWS LTD. is a customer and business partner that adopted プロディライト’s cloud PBX platform “INNOVERA.” No capital or personnel relationship is disclosed.

CounterpartyUNITED ARROWS LTD. (Securities code: 7606)

Based in Shibuya-ku, Tokyo. Its Representative Director, President, Executive Officer and CEO is Matsuzaki Yoshinori (松崎善則). The company plans, procures and sells men’s and women’s clothing, miscellaneous goods and other products. Founded in 1989. Revenue in 2025 was ¥150,910 million, and its consolidated store count, including stores in Japan and overseas, was 238.

Location (as indicated in this announcement)

UNITED ARROWS LTD.’s stores in Japan. The Roppongi Hills store is cited as an example.

The system is currently in use at more than half of the stores. UNITED ARROWS LTD.’s consolidated store count, including stores in Japan and overseas, is 238.
Impact on Business Performance

No information was provided on the impact on business performance.

The company does not address Contract Value / Offering price.

Announced details
ItemDetails
Names of Products / Services CoveredCloud PBX platform “INNOVERA”, IVR (interactive voice response), SMS messaging function
CounterpartyUNITED ARROWS LTD. (Securities code: 7606)
Counterparty overviewBased in Shibuya-ku, Tokyo. Its Representative Director, President, Executive Officer and CEO is Matsuzaki Yoshinori (松崎善則). The company plans, procures and sells men’s and women’s clothing, miscellaneous goods and other products. Founded in 1989. Revenue in 2025 was ¥150,910 million, and its consolidated store count, including stores in Japan and overseas, was 238.
Relationship with the CompanyUNITED ARROWS LTD. is a customer and business partner that adopted プロディライト’s cloud PBX platform “INNOVERA.” No capital or personnel relationship is disclosed.
Applicable areaHandling incoming calls at stores, streamlining telephone support, analyzing incoming-call histories, routing inquiries, providing information outside business hours and sending automatic replies by SMS
LocationUNITED ARROWS LTD.’s stores in Japan. The Roppongi Hills store is cited as an example.
Location scaleThe system is currently in use at more than half of the stores. UNITED ARROWS LTD.’s consolidated store count, including stores in Japan and overseas, is 238.
Quantitative EffectsThe company can quantitatively identify and visualize stores experiencing concentrated call volumes, which helped address complaints that calls were difficult to connect. The specific improvement rate and time savings are Not disclosed.
Usage historyThe system is currently in use at more than half of UNITED ARROWS LTD.’s stores. The specific number of stores is Not disclosed.
Impact on Business PerformanceNo information was provided on the impact on business performance.
Items this document does not state (8)
Contract ValueOffering priceContract DateLaunch dateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The system was adopted after the company’s existing telephone system became outdated and INNOVERA was recognized for covering the functions required of a voice platform. Following implementation, the company said that analyzing incoming-call histories, using IVR, sending SMS messages and changing settings remotely helped improve telephone support and store operations.

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UNITED ARROWS LTD., which operates one of Japan’s leading apparel brands, adopts the INNOVERA cloud PBX (case study) | Prodelight Co.,Ltd. (5580) timely disclosure | Komori