Announced details
Low-cost SIMs, mobile communications, and large-capacity data communications
The monthly price of the 30GB voice-call SIM was reduced by ¥88. Data can be shared across up to 5 SIMs. The Family Set Discount provides a lifetime discount of ¥220 per SIM per month, up to ¥1,100.
エキサイト株式会社 is a subsidiary of エキサイトホールディングス株式会社
mybest Monthly Awards — lowest monthly price among high-capacity low-cost SIMs (30GB), September 2026 / lowest monthly price among low-cost SIMs (low-cost smartphones) (3GB), September 2026
mybest
エキサイト株式会社: Minato-ku, Tokyo / Excite Holdings Co.,Ltd.: 27th Floor, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo
Voice-call SIM: ¥1,980 per month (including tax; ¥1,800 before tax) / SMS SIM: ¥1,947 per month (including tax; ¥1,770 before tax) / Data-only SIM: ¥1,870 per month (including tax; ¥1,700 before tax)
The impact on results is expected to be immaterial
The company does not address Contract Value.
Company research (as of 1 October 2026; comparison with major MVNO operators) / mybest Monthly Awards (September 2026)
| Item | Details |
|---|---|
| Names of Products / Services Covered | BB.excite Mobile, Flat Plan 30GB, 5G communications |
| Relationship with the Company | エキサイト株式会社 is a subsidiary of エキサイトホールディングス株式会社 |
| Offering price | Voice-call SIM: ¥1,980 per month (including tax; ¥1,800 before tax) / SMS SIM: ¥1,947 per month (including tax; ¥1,770 before tax) / Data-only SIM: ¥1,870 per month (including tax; ¥1,700 before tax) |
| Launch date | Fee revision and launch of 5G connectivity from 1 October 2026 (Thursday) (already implemented) |
| Applicable area | Low-cost SIMs, mobile communications, and large-capacity data communications |
| Award/certification name | mybest Monthly Awards — lowest monthly price among high-capacity low-cost SIMs (30GB), September 2026 / lowest monthly price among low-cost SIMs (low-cost smartphones) (3GB), September 2026 |
| Awarding / certifying body | mybest |
| Location | エキサイト株式会社: Minato-ku, Tokyo / Excite Holdings Co.,Ltd.: 27th Floor, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo |
| Quantitative Effects | The monthly price of the 30GB voice-call SIM was reduced by ¥88. Data can be shared across up to 5 SIMs. The Family Set Discount provides a lifetime discount of ¥220 per SIM per month, up to ¥1,100. |
| Impact on Business Performance | The impact on results is expected to be immaterial |
| Source | Company research (as of 1 October 2026; comparison with major MVNO operators) / mybest Monthly Awards (September 2026) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To make large-capacity data more accessible. In addition, 5G support is intended to provide a more comfortable communications experience on compatible devices and in supported areas.