Komori
Other Disclosures5571Excite Holdings Co.,Ltd.Information and Communications, Services and Others

10 Gbps fiber-optic service “BB.excite Hikari 10G” launches with Amazon’s “eero Max 7”

エキサイト has begun offering rentals of the eero mesh Wi-Fi router “eero Max 7,” made by an Amazon-affiliated company, with its 10-gigabit fiber-optic service “BB.excite 光 10G.” The standard monthly fee is ¥660, while new applicants will pay ¥550 per month under a campaign with no announced end date. Ownership will be transferred at no charge after 72 months of use.

Worth reading
69In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
550
¥/month (tax included, with campaign applied)
Wording
Conditional
How definitive the wording is.

Announced details

BB.excite 光 10Geero Max 7BB.excite
Applicable field (uses covered by this announcement)
Home Wi-FiSOHOSmart home device connectivityTeleworkVideo Streaming
Launch date27 August 2026 (already available)
What the company reported numerically
Quantitative Effects

Maximum Wi-Fi coverage: 230 m²; approximately 250 devices connected simultaneously. Actual communications speed, coverage and performance may vary depending on the usage environment and other factors.

Relationship between the counterparty and the company
Excite Holdings Co.,Ltd.5571
Relationship with the Company

A collaborative relationship under which eero products are offered as rental routers for BB.excite 光 10G. Capital and personnel relationships: Not disclosed.

Counterpartyeero (an Amazon-affiliated company)

An Amazon-affiliated company. Location, representative, capital and year established: Not disclosed.

Location (as indicated in this announcement)

27F, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo (the inquiry address for エキサイトホールディングス)

Maximum Wi-Fi coverage: 230 m²; approximately 250 devices connected simultaneously
Offering price

Standard fee: ¥660 per month (tax included); ¥550 per month (tax included) for new applicants under the campaign. Ownership will be transferred at no charge after 72 months of use.

Impact on Business Performance

The impact on financial results from this matter is immaterial.

The company does not address Contract Value.

Source (materials cited by the company)

Amazon.co.jp selling price as of 31 July 2026

Announced details
ItemDetails
Names of Products / Services CoveredBB.excite 光 10G, eero Max 7, BB.excite
Counterpartyeero (an Amazon-affiliated company)
Counterparty overviewAn Amazon-affiliated company. Location, representative, capital and year established: Not disclosed.
Relationship with the CompanyA collaborative relationship under which eero products are offered as rental routers for BB.excite 光 10G. Capital and personnel relationships: Not disclosed.
Offering priceStandard fee: ¥660 per month (tax included); ¥550 per month (tax included) for new applicants under the campaign. Ownership will be transferred at no charge after 72 months of use.
Launch date27 August 2026 (already available)
Applicable areaHome Wi-Fi, SOHO, Smart home device connectivity, Telework, Video Streaming
Location27F, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo (the inquiry address for エキサイトホールディングス)
Location scaleMaximum Wi-Fi coverage: 230 m²; approximately 250 devices connected simultaneously
Quantitative EffectsMaximum Wi-Fi coverage: 230 m²; approximately 250 devices connected simultaneously. Actual communications speed, coverage and performance may vary depending on the usage environment and other factors.
Impact on Business PerformanceThe impact on financial results from this matter is immaterial.
SourceAmazon.co.jp selling price as of 31 July 2026
Items this document does not state (6)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateUsage history

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To provide a more comfortable and stable communications environment by addressing issues including the high cost of high-performance routers capable of bringing out the performance of 10Gbps fiber-optic connections, the difficulty of selecting conventional rental equipment, which is large and utilitarian in design, and the difficulty of reaching every corner of a home with a single unit.

How to read this page

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10 Gbps fiber-optic service “BB.excite Hikari 10G” launches with Amazon’s “eero Max 7” | Excite Holdings Co.,Ltd. (5571) timely disclosure | Komori