Implementation of the Go To Travel Campaign
First written in FY2021-Q2. 1 of 3 entries say "Advanced", first in FY2021-Q3. Latest entry: FY2023-Q3.
Resol Holdings moved to the "Worse" side of this theme in 2023.
The whole theme swung hardest in 2023: 2 of 10 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2023-Q3ReframedAnnual report
「In the hotel operations business, the Company focused on promotional initiatives associated with the launch of the nationwide travel support program and the resumption of inbound tourism, and performance remained strong.」
The description of demand-generation initiatives has been updated from the Go To Travel campaign to promotional initiatives addressing the nationwide travel support program and the resumption of inbound tourism. - FY2021-Q3AdvancedAnnual report
「In the hotel operations business, hotels that had been closed due to the spread of COVID-19 gradually resumed operations, and the implementation of Go To Travel campaign measures temporarily supported a recovery in performance.」
Go To Travel campaign measures were implemented, contributing to a temporary recovery in hotel performance alongside the gradual resumption of hotel operations. - FY2021-Q2First statedAnnual report
「The Company also worked to strengthen advertising, mainly online, develop products in anticipation of telework use, enhance products and services that avoid the Three Cs, and implement measures under the Go To Travel campaign.」
The hotel, golf and employee benefits businesses explicitly identify the implementation of Go To Travel campaign measures as a new demand-generation initiative.