Announced details
Regional DX, digital transformation, operational efficiency, new business development and regional revitalization
BTM joined E:N BASE as a co-creation partner for corporations and organizations. In February 2025, BTM established the Matsuyama Lab in Matsuyama, Ehime Prefecture.
A local government located at 4-4-2 Ichibancho, Matsuyama, Ehime Prefecture. The hub was established inside the new Second Annex of the Ehime Prefectural Government Office and is operated by the Public-Private Co-Creation Promotion Division, Policy Planning Bureau, Planning and Development Department, Ehime Prefecture.
4-4-2 Ichibancho, Matsuyama, Ehime Prefecture 790-8570 (first and second floors of the new Second Annex of the Ehime Prefectural Government Office)
No specific amount of impact on financial results has been disclosed. BTM expects to accelerate regional DX with potential customers and create new businesses.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Public-private co-creation hub E:N BASE (En Base), regional DX and DX solution services |
| Counterparty | Ehime Prefecture |
| Counterparty overview | A local government located at 4-4-2 Ichibancho, Matsuyama, Ehime Prefecture. The hub was established inside the new Second Annex of the Ehime Prefectural Government Office and is operated by the Public-Private Co-Creation Promotion Division, Policy Planning Bureau, Planning and Development Department, Ehime Prefecture. |
| Relationship with the Company | BTM joined E:N BASE as a co-creation partner for corporations and organizations. In February 2025, BTM established the Matsuyama Lab in Matsuyama, Ehime Prefecture. |
| Launch date | 26 May 2026 (opening date; the main text variously states that it “will open” and refers to “after opening”) |
| Applicable area | Regional DX, digital transformation, operational efficiency, new business development and regional revitalization |
| Location | 4-4-2 Ichibancho, Matsuyama, Ehime Prefecture 790-8570 (first and second floors of the new Second Annex of the Ehime Prefectural Government Office) |
| Impact on Business Performance | No specific amount of impact on financial results has been disclosed. BTM expects to accelerate regional DX with potential customers and create new businesses. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To promote regional DX in Ehime Prefecture, increase contact with companies and local governments facing DX challenges, and create new businesses through collaboration with startups and companies in other industries.