Upfront Investment in Talent, Products and Marketing
First written in FY2022. 4 of 9 entries say "Restated". Latest entry: 2026-10-06.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2025ReframedAnnual report
「Through these initiatives, the company aims to further expand its top line with the platform business centered on note and note pro, the AI-related business and the IP business as its 3 pillars of growth, accelerate the growth of each business, and achieve non-linear growth by actively considering M&A to expand the note ecosystem.」
The focus has broadened from the previous explanation centered on upfront investment in human resources and products to a strategy of investment centered on the platform, AI and IP as pillars of growth. - FY2024ReframedAnnual report
「For the fiscal year ending November 2024, the company will make strategic growth investments in human resources while maintaining cost discipline. From the fiscal year ending November 2025 onward, in addition to growth in note and note pro, the company aims to achieve revenue growth of 20–30% and an early return to full-year profitability through contributions from new businesses.」
The explanation of the policy of continuing upfront investments in human resources and products has expanded to include cost discipline, selective hiring and productivity improvements. - FY2024-Q2RestatedAnnual report
「The company continues to recognize selling, general and administrative expenses, including sales promotion expenses aimed at expanding note’s user base and product development costs.」
The company continues to incur sales promotion expenses and product development costs to expand note’s user base. - FY2024-Q1RestatedAnnual report
「However, as sales promotion expenses and product development costs preceded revenue in order to expand the company’s own services, the company recorded an operating loss of ¥7.053 million, an ordinary loss of ¥4.320 million and a quarterly net loss attributable to owners of the parent of ¥4.922 million.」
The company continues to make upfront investments in sales promotion expenses and product development costs to expand its own services. - FY2023-Q3RestatedAnnual report
「However, as personnel hiring and product development costs preceded revenue in order to expand the company’s own services, the company recorded an operating loss of ¥363.826 million, compared with an operating loss of ¥514.489 million in the same period of the previous year; an ordinary loss of ¥399.102 million, compared with an ordinary loss of ¥521.829 million; and a net loss for the quarter of ¥399.985 million, compared with a net loss for the quarter of ¥523.880 million.」
The company continues to make upfront investments in hiring and product development to expand its own services. - FY2023-Q2RestatedAnnual report
「However, as personnel hiring and product development costs preceded revenue in order to expand the company’s own services, the company recorded an operating loss of ¥309.842 million, an ordinary loss of ¥343.616 million and a net loss for the quarter of ¥344.398 million.」
The company continues to make upfront investments in hiring and product development to expand its own services. - FY2022First statedAnnual report
「To make the platform more attractive, the company plans to invest in personnel costs, mainly for engineers, and in marketing to raise awareness of note pro.」
Growth investment is directed toward product feature development, hiring and raising awareness of note pro.