Differentiation through a large base of general members and quality control
First written in FY2022. 3 of 4 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「Trami's business is built on “a large number of ordinary female members who use social media,” “quality control,” and “lead management and acquisition.”」
The company continues its differentiation strategy of directing a large number of ordinary female members and providing services with quality control. - FY2024RestatedAnnual report
「While services use a small number of highly influential influencers or directly connect advertisers with influencers, Trami differentiates itself from similar services by directing and providing services through a large number of ordinary members.」
The company continues to differentiate Trami from services using a small number of influencers by directing a large number of ordinary members. - FY2023RestatedAnnual report
「While services use a small number of highly influential influencers or directly connect advertisers with influencers, Trami differentiates itself from similar services by having us consistently direct a large number of ordinary female members and provide the services, including quality control and legal compliance checks.」
The company continues to differentiate Trami from influencer-based services by consistently directing a large number of ordinary female members and conducting quality control and legal checks. - FY2022First statedAnnual report
「While services use a small number of highly influential influencers or directly connect advertisers with influencers, Trami differentiates itself from similar services by having us consistently direct a large number of ordinary female members and provide the services, including quality control and legal compliance checks.」
The company differentiates Trami by using a large number of ordinary members rather than a small number of influencers and providing direction and quality control.