Declining Credibility of Word-of-Mouth Marketing

「Because Article 66, Paragraph 1 of the Pharmaceuticals and Medical Devices Act and Article 65, Paragraph 1 of the Health Promotion Act state that the regulations apply to “any person,” our advertising and post-review system uses a proprietary generative-AI tool to broadly identify posts that may potentially violate laws. Posts flagged by the tool are subject to internal review and, where necessary, review by lawyers, in an effort to ensure that the system is fully effective.」

「We improved operational efficiency by developing and implementing a generative-AI tool that checks whether posts by Trami members on SNS platforms violate the Pharmaceuticals and Medical Devices Act or other laws.」

「We establish standards for member screening, including screening of post content, and a structure for operating a sound member organization. However, if changes in various factors weaken trust with members, if we cannot secure enough members who match client-company needs, or if members fail to comply with advertising-review standards or become involved in controversies outside our advertising projects, creating situations that are difficult for us to manage, our operating results and financial position could be affected.」

「If changes in various factors weaken trust with members, if we cannot secure enough members who match client-company needs, or if members fail to comply with advertising-review standards or become involved in controversies outside our advertising projects, creating situations that are difficult for us to manage, our operating results and financial position could be affected.」