The Digital Shift in the Advertising Industry
First written in FY2022. 11 of 12 entries say "Restated". Latest entry: FY2026-H1.
15 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「Japan's advertising market is expected to continue growing steadily, with growth of 2.9% in 2026. Digital advertising, the segment in which our services operate, is expected to continue driving growth in the overall market.」
Japan's advertising market is expected to grow 2.9% in 2026, with digital advertising continuing to drive overall market growth. Uncertainty from overseas monetary policy, geopolitical risks and volatility in financial and capital markets also persists. - 2026-05-15RestatedEarnings
「Japan's advertising market is expected to continue growing steadily, with growth of 2.9% in 2026. Digital advertising, the segment in which our services operate, is expected to continue driving growth in the overall market.」
The company reaffirmed its positioning of the advertising market and digital advertising as growth areas. - FY2025RestatedAnnual report
「Internet advertising spending reached a record ¥4.0459 trillion in 2025, up 10.8% year on year, supporting growth in the overall advertising market.」
The company says 2025 internet advertising spending reached a record ¥4.0459 trillion, or 110.8% of the prior year, and continues to position digital advertising as a growth area. - FY2025-H1RestatedAnnual report
「Japan's advertising market is expected to continue expanding, growing 3.8% year on year in 2025. Marketing activity is also expected to become more vigorous in digital advertising, the segment in which our services operate.」
The company expects Japan's advertising market to grow 3.8% in 2025 and marketing activity in digital advertising to become more vigorous, supporting demand for its services. - FY2024RestatedAnnual report
「Internet advertising spending reached a record ¥3.6517 trillion in 2024, up 9.6% year on year, supporting growth in the overall advertising market.」
The company says internet advertising spending reached a record high in 2024 and continues to view internet advertising and influencer marketing as favorable growth markets. - FY2024-H1RestatedAnnual report
「Japan's advertising market is expected to continue expanding, growing 2.5% in 2024 and 3.6% in 2025. Digital advertising, the segment in which our services operate, accounts for 45.8% of total advertising spending.」
The company expects Japan's advertising market to continue growing in 2024 and 2025 and says digital advertising accounts for 45.8% of total advertising spending. Demand for Media Radar is also trending higher. - FY2024-Q1RestatedAnnual report
「Japan's advertising market is expected to continue expanding, growing 2.5% in 2024 and 3.6% in 2025. Digital advertising, the segment in which our services operate, accounts for 45.8% of total advertising spending.」
The company expects Japan's advertising market to continue growing in 2024 and 2025 and says digital advertising accounts for 45.8% of total advertising spending. Demand for Media Radar also continues to expand. - FY2023RestatedAnnual report
「Internet advertising spending reached a record ¥3.3330 trillion in 2023, up 7.8% year on year, supporting growth in the overall advertising market. Internet advertising is at the center of the advertising industry's transformation, and our Media Radar and Trami services operate in this market, which we expect to continue growing.」
The company states that 2023 internet advertising spending reached a record ¥3.3330 trillion, or 107.8% of the prior year, and continues to view internet advertising and influencer marketing as growth markets. - FY2023-Q3RestatedAnnual report
「Internet advertising media spending in 2023 was forecast to increase 12.5% to ¥2.7908 trillion, with internet advertising expected to continue driving growth in the overall advertising market.」
The company expects internet advertising to continue driving advertising-market growth and forecasts 2023 internet advertising media spending at ¥2.7908 trillion, up 12.5% year on year. - FY2023-Q2RestatedAnnual report
「Against this backdrop, demand for our advertising-industry platform Media Radar and word-of-mouth marketing platform Trami continues to expand, and both services continue to grow steadily.」
The company says demand for Media Radar and Trami continues to expand alongside the expected growth of the internet advertising market. - FY2023-Q1RestatedAnnual report
「Internet advertising media spending in 2023 was forecast to increase 12.5% to ¥2.7908 trillion, with internet advertising expected to continue driving growth in the overall advertising market.」
The company expects internet advertising to continue driving advertising-market growth and forecasts 2023 internet advertising media spending at ¥2.7908 trillion, up 12.5% year on year. - FY2022First statedAnnual report
「Internet advertising is at the center of the advertising industry's transformation, and our Media Radar and Trami services operate in this market, which we expect to continue growing.」
The company positions internet advertising and influencer marketing as growth markets.