Acquiring New Customers and Expanding Existing Customer Accounts
First written in FY2022. 3 of 6 entries say "Advanced", first in FY2023. Latest entry: 2026-05-15.
The whole theme swung hardest in 2026: 1 of 12 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-05-15AdvancedFinancial results presentation
「Intuitive appeal through video: Use video platforms such as YouTube and TikTok to communicate complex technologies intuitively and generate leads.」
The company provided specific details on sales reform to acquire new customers, including demand generation driven by social media and video, in-person seminars, and proposals from the customer’s management perspective. - FY2025AdvancedAnnual report
「Previously, each business division conducted sales activities independently. We have now shifted to a structure in which each division handles all products and services across divisions, seeking to maximize transaction volumes through cross-organizational collaboration.」
Sales activities shifted from a division-based structure to one covering all products and services, accompanied by a revamped marketing structure including social media, video and owned media. - FY2024-Q1RaisedAnnual report
「A total of ¥101 million will be allocated from July 2024 through December 2026 as funds for promotions and marketing required to expand sales of the services provided by the Group.」
The Company disclosed plans to spend ¥101 million from July 2024 through December 2026 on advertising and marketing to expand service sales, in addition to joint proposals using DNP’s network and sales capabilities. - FY2023AdvancedAnnual report
「In November 2023, we entered into a collaboration partnership with MetaBuzz Co., Ltd., which provides metaverse-focused marketing solutions in South Korea, to promote cooperation in the metaverse marketing field.」
A collaboration partnership with MetaBuzz, a South Korean metaverse marketing company, was concluded in November 2023. - FY2023-Q3RestatedAnnual report
「There were no material changes during the nine-month period to the management policies, management strategies or other matters established by the Group.」
No material changes were reported in strategies including new-customer acquisition and expansion of existing accounts. - FY2022First statedAnnual report
「For lead generation among new customers, 10 members of the sales-planning team, which has sales capabilities, conduct sales activities.」
Growth initiative combining lead generation by the sales-planning team, owned-media operations, use-case proposals, and additional development and event proposals for existing customers.