Proposal-Based Marketing and Strengthening Global Intellectual Property
First written in FY2016. 2 of 3 entries say "Restated". Latest entry: FY2020.
3 other companies' latest entry also says "Restated".
- FY2020RestatedAnnual report
「In the intellectual property field, the company is working to acquire global intellectual property rights aligned with its technology strategy and maintain and strengthen its intellectual property rights network through the use of advanced patent information analysis tools and other resources.」
The company continues to advance the acquisition and strengthening of global intellectual property rights using patent information analysis tools. No changes in policy or specific achievement milestones have been indicated. - FY2017RestatedAnnual report
「The company researches and explores technical information that could serve as the “seeds” of new businesses by using technical consultants in Japan, the United States, Europe and elsewhere (technical research satellites). Centered on the Development Planning Group within the same center, it is also working to create new businesses and plan new products by introducing hypothesis-testing marketing from the research stage and identifying latent market needs.」
The company reconfirmed its approach of using technical research satellites, hypothesis-testing marketing, and technology strategy support from the Intellectual Property Group. - FY2016First statedAnnual report
「By introducing a solution-based marketing approach, the company is working to create new businesses and plan new products by identifying latent market needs.」
The company uses the exploration of technical information, identification of latent needs, and acquisition and maintenance of intellectual property rights as means of developing new businesses.