External Demand Generation Through tripla Boost and Higher GMV and Direct-Booking Ratios
First written in FY2023. 5 of 6 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「tripla Boost is an advertising operations service that supports attracting demand to official websites for accommodation facilities using tripla Book.」
The positioning of tripla Boost as an advertising operations outsourcing service that drives official-website demand and increases GMV and the direct-booking ratio remains unchanged. - FY2025-H1RestatedAnnual report
「We provided tripla Boost, an advertising operations outsourcing service; tripla Link, which attracts demand from local travel booking sites in East and Southeast Asia in addition to major international travel booking sites; and tripla Guide, a service dedicated to the in-stay experience that consolidates information needed during a guest’s stay.」
External demand-generation services, including tripla Boost, continue to be provided. Link also targets local travel booking sites in East and Southeast Asia. - FY2024RestatedAnnual report
「For paid Google Hotel Ads, the advertising fee is 20% under the CPC (cost-per-click) model and 12% of accommodation charges under the CPA (cost-per-action) model.」
tripla Boost continues to be positioned as an advertising operations outsourcing service that addresses accommodation facilities’ lack of personnel and expertise and aims to increase GMV and the direct-booking ratio. - FY2024-Q2RestatedAnnual report
「From November 2023 onward, we developed and began providing tripla Boost, an advertising operations outsourcing service, tripla.ai, an online travel agency service, and tripla Guide, a service dedicated to the in-stay experience that consolidates information needed during a guest’s stay.」
The development and launch of new services, including tripla Boost, were reconfirmed during the quarter. - FY2024-Q1RestatedAnnual report
「From November 2023 onward, we developed and began providing tripla Boost, an advertising operations outsourcing service, tripla.ai, an online travel agency service, and tripla Guide, a service dedicated to the in-stay experience that consolidates information needed during a guest’s stay.」
The launch of tripla Boost in November 2023 was reconfirmed as the start of service provision during the quarter. - FY2023First statedAnnual report
「tripla Boost is an advertising operations outsourcing service that supports attracting demand to official websites. The service was previously offered under the name tripla Agent and was rebranded and launched in November 2023.」
The service was first disclosed as outsourcing online advertising through metasearch, Google, Yahoo!, social media and other channels to increase accommodation-facility GMV and the direct-booking ratio.