Improving Awareness and Unaided Recall Through Advertising
First written in FY2022. 1 of 2 entries say "Reframed", first in FY2024. Latest entry: FY2024.
Fixer moved to the "Worse" side of this theme in 2024, 1 year before the typical company in this theme (2025).
7 other companies' latest entry also says "Reframed".
- FY2024ReframedAnnual report
「In the second half of the fiscal year ended August 2024, we optimized expenses. In the fiscal year ending August 2025, while securing promotional expenses related to GaiXer, which is marketed as a subscription-based SaaS product, we will continue to build and strengthen our sales organization and reinforce our marketing activities.」
The focus has broadened from simply expanding advertising to optimizing expenses in the second half of 2024 and allocating resources to GaiXer promotion, sales capabilities and marketing. - FY2022First statedAnnual report
「To expand our customer base, we have strengthened our advertising activities since the fiscal year ended August 2022 to improve corporate awareness and unaided brand recall in cloud services—the percentage of respondents who name our Company when asked, “Which company comes to mind when you think of cloud services?”—thereby improving sales and recruitment efficiency.」
The Company began sponsoring programs, airing commercials and using outdoor advertising in the Tokai region, while indicating a policy of evaluating cost effectiveness.