Direct Sales Structure Leveraging RPA, Lead Scoring and Lead Nurturing
First written in FY2024. 1 of 3 entries say "Advanced", first in 2026-08-14. Latest entry: FY2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「To strengthen its subscription base, we will build a pull-based sales structure using marketing and seek to increase the number of sales through the development of sales partners.」
The Company has broadened its focus from its previous model centered on RPA and direct sales from its locations to a sales structure combining marketing-driven pull-based sales with the development of sales partners. - 2026-08-14AdvancedEarnings
「Going forward, we will seek to increase customer acquisitions by strengthening a pull-based acquisition structure through marketing and developing sales agencies and partners, thereby strengthening our subscription base.」
In addition to its previous sales model centered on direct sales, the company has specified a policy of using pull-based marketing and developing sales agencies and partners to increase customer acquisitions. - FY2024First statedAnnual report
「First, a specialized marketing team uses RPA (Note 2) to efficiently identify and compile lists of prospective customers. In addition, more than 150 consultants with extensive expertise are based at 7 locations in Japan (Sapporo, Sendai, Kanazawa, Tokyo, Nagoya, Osaka and Fukuoka) as of the end of June 2024. By providing high-value-added consulting proposals, the Company has a direct-sales structure capable of acquiring projects from customers with latent needs.」
The Company describes an integrated sales model combining RPA-based identification of prospective customers, scoring and lead nurturing with direct sales by more than 150 consultants at 7 locations, without relying on agents or partners.