Failure to Achieve Expected Results from Marketing and Personnel Expense Investments
First written in FY2022. 3 of 4 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
27 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「The group plans to continue incurring marketing expenses to expand its customer base and personnel expenses to improve its services, but if these expenditures fail to produce the expected results, the group’s business and performance could be affected.」
Continued investment in marketing and personnel expenses, and the risk of failing to achieve the expected results, are reconfirmed. - FY2024RestatedAnnual report
「The group plans to continue incurring marketing expenses to expand its customer base and personnel expenses to improve its services, but if these expenditures fail to produce the expected results, the group’s business and performance could be affected.」
Continued investment in marketing and personnel expenses, and the risk of failing to achieve the expected results, are reconfirmed. - FY2023RestatedAnnual report
「The group plans to continue incurring marketing expenses to expand its customer base and personnel expenses to improve its services, but if these expenditures fail to produce the expected results, the group’s business and performance could be affected.」
The policy of continued investment in marketing and personnel expenses, and the risk that the returns on this investment may fall short of expectations, is reiterated. - FY2022First statedAnnual report
「The company plans to continue incurring marketing expenses to expand its customer base and personnel expenses to improve its services, but if these expenditures fail to produce the expected results, the group’s business and performance could be affected.」
The company discloses continued investment to expand its customer base and the possibility that the returns on this investment may fall short of expectations.