Announced details
Live commerce for brand companies, product sales, customer acquisition, e-commerce, and purchases through proprietary e-commerce sites and apps, e-commerce marketplaces and chat
The parties have entered into a partnership in the live commerce sector. Capital and personnel relationships are not disclosed.
A company providing Facebook and Instagram. Its location, representative, paid-in capital and year of establishment are not disclosed.
Asia-Pacific region (85 live commerce studios)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Facebook live video advertising, Instagram live video advertising, AnyLive, Live commerce operations platform |
| Counterparty | Meta |
| Counterparty overview | A company providing Facebook and Instagram. Its location, representative, paid-in capital and year of establishment are not disclosed. |
| Relationship with the Company | The parties have entered into a partnership in the live commerce sector. Capital and personnel relationships are not disclosed. |
| Contract Date | 27 October 2026 (the announcement date of the partnership; the contract signing date is not disclosed) |
| Launch date | Scheduled to be available for Facebook live video advertising from the fourth quarter of 2026, with support for Instagram scheduled to begin in early 2027 |
| Applicable area | Live commerce for brand companies, product sales, customer acquisition, e-commerce, and purchases through proprietary e-commerce sites and apps, e-commerce marketplaces and chat |
| Location | Asia-Pacific region (85 live commerce studios) |
| Location scale | 85 live commerce studios |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Previously, advertising-based customer acquisition and live commerce operations were conducted separately, making it difficult to reach new viewers and consistently monitor and improve the process from customer acquisition through purchase.