Announced details
Live commerce, brands’ e-commerce sales, livestreaming by AI avatars, and livestreaming data analysis and improvement
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Dentsu Digital Inc., “2025 Survey of Purchasing Behavior Across E-Commerce and Physical Stores”
| Item | Details |
|---|---|
| Names of Products / Services Covered | AnyLive |
| Launch date | 15 September 2026 (update completed; available in Japan as well) |
| Applicable area | Live commerce, brands’ e-commerce sales, livestreaming by AI avatars, and livestreaming data analysis and improvement |
| Source | Dentsu Digital Inc., “2025 Survey of Purchasing Behavior Across E-Commerce and Physical Stores” |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To enable brands to increase livestreaming opportunities while also understanding the factors that drive viewer interest and purchases, and continuously improving livestreaming results, amid the expanding use of live commerce.