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AnyMind Group Begins Supporting Brand Growth for Korea-Based Skincare Brand COSRX in the Japanese Market

Group company サン・スマイル has entered into an exclusive distribution agreement with Korean skincare brand COSRX covering offline distribution in Japan. Using AnyAI OMO, AnyMind Group will begin supporting the use of marketing data by integrating online initiatives with in-store sales data, and will expand sales of COSRX products in Japan from 10 August.

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To establish a structure for integrating and accelerating product supply and in-store rollout to support COSRX's growth in Japan's offline market. The arrangement combines サン・スマイル's distribution network covering retailers nationwide and its track record in rolling out overseas cosmetics brands with AnyMind Group's digital marketing and data utilization capabilities.

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AnyMind Group Begins Supporting Brand Growth for Korea-Based Skincare Brand COSRX in the Japanese Market | AnyMind Group Inc. (5027) timely disclosure | Komori