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Other Disclosures5027AnyMind Group Inc.Information and Communications, Services and Others

AnyMind launches full-scale cross-border e-commerce support for Japanese brands using China’s RED (Xiaohongshu) social media platform

AnyMind has begun providing comprehensive cross-border e-commerce and D2C support for Japanese brands using the Chinese social media platform RED (Xiaohongshu) and RED E-commerce Store. Support covers account and store setup, content and influencer initiatives, livestream commerce, e-commerce operations, logistics, and customer support.

Worth reading
59In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
1000
¥10 million (monthly GMV, exceeded for 4 consecutive months)
Wording
Conditional
How definitive the wording is.

Announced details

RED (Xiaohongshu)RED E-commerce StoreCross-border e-commerce and D2C support
Applicable field (uses covered by this announcement)
FashionCosmeticsLifestyle
Launch date13 July 2026 (full-scale rollout, as of the announcement)
What the company reported numerically
Quantitative Effects

Monthly GMV exceeded ¥10 million for 4 consecutive months.

Usage history

Monthly GMV exceeded ¥10 million for 4 consecutive months (the company's own D2C brand e-commerce business launched in March 2026).

Relationship between the counterparty and the company
AnyMind Group Inc.5027
Relationship with the Company

We provide Japanese brands with cross-border e-commerce and D2C support using RED.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Source (materials cited by the company)

Reuters (22 June 2026, 16 December 2024, 15 January 2025)

Ministry of Economy, Trade and Industry, "FY2024 Survey of the Electronic Commerce Market"

Announced details
ItemDetails
Names of Products / Services CoveredRED (Xiaohongshu), RED E-commerce Store, Cross-border e-commerce and D2C support
Relationship with the CompanyWe provide Japanese brands with cross-border e-commerce and D2C support using RED.
Launch date13 July 2026 (full-scale rollout, as of the announcement)
Applicable areaFashion, Cosmetics, Lifestyle
Quantitative EffectsMonthly GMV exceeded ¥10 million for 4 consecutive months.
Usage historyMonthly GMV exceeded ¥10 million for 4 consecutive months (the company's own D2C brand e-commerce business launched in March 2026).
SourceReuters (22 June 2026, 16 December 2024, 15 January 2025), Ministry of Economy, Trade and Industry, "FY2024 Survey of the Electronic Commerce Market"
Items this document does not state (11)
CounterpartyCounterparty overviewContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

While the importance of building brand understanding and trust through content is increasing in the Chinese market, Japanese brands face challenges in establishing official sales channels for China and managing content for local users.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
AnyMind launches full-scale cross-border e-commerce support for Japanese brands using China’s RED (Xiaohongshu) social media platform | AnyMind Group Inc. (5027) timely disclosure | Komori