Announced details
Sales promotion for consumer electronics and mobile products; live commerce
Expansion of monthly streaming time to 4,450 hours across the 8 target markets
Achieved 4,450 hours of monthly streaming time across the 8 target markets. The number of adopting companies, viewers and sales results are Not disclosed.
Samsung Electronics adopted our AnyLive platform. The two companies are developing live commerce through their partnership. Capital and personnel relationships are Not disclosed.
A South Korean electronics manufacturer. The company is described in the text as handling consumer electronics and mobile products. Location, representative, capital and year of establishment are Not disclosed.
The scope covers 8 markets in Southeast Asia and Oceania: Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Generative AI live commerce platform AnyLive |
| Counterparty | Samsung Electronics |
| Counterparty overview | A South Korean electronics manufacturer. The company is described in the text as handling consumer electronics and mobile products. Location, representative, capital and year of establishment are Not disclosed. |
| Relationship with the Company | Samsung Electronics adopted our AnyLive platform. The two companies are developing live commerce through their partnership. Capital and personnel relationships are Not disclosed. |
| Launch date | Announced on 22 April 2026. AI avatar-based live streaming has already begun in the Australian and New Zealand markets. Launch timing for the other markets is Not disclosed. |
| Applicable area | Sales promotion for consumer electronics and mobile products; live commerce |
| Location scale | The scope covers 8 markets in Southeast Asia and Oceania: Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam. |
| Quantitative Effects | Expansion of monthly streaming time to 4,450 hours across the 8 target markets |
| Usage history | Achieved 4,450 hours of monthly streaming time across the 8 target markets. The number of adopting companies, viewers and sales results are Not disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Demand for driving purchases through live commerce has grown alongside the expansion of e-commerce, while securing the necessary languages, time zones and streaming personnel across multiple markets posed challenges. The use of AI avatars is enabling live commerce operations to be expanded across multiple markets without additional staff.