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Management planning5025MERCURY Inc.Information and Communications, Services and Others

Business Plan and Growth Potential

The annual update covers initiatives undertaken in the previous fiscal year, the growth strategy, earnings outlook and risk information. It outlines a price revision for the core SaaS product and full-scale entry into the rental housing sector through the “Rent Appraisal DX” service. For the current fiscal year, revenue is expected to increase 5% year on year in the Platform Business and 7% in the Digital Marketing Business, while operating profit is expected to rise 57%.

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Items stated in the management plan

Annual update
Business Plan and Growth Potential
Publication date 30 April 2026
Net SalesNot disclosed → Platform Business: YoY +5%; Digital Marketing Business: YoY +7%
Operating profitNot disclosed → YoY +57% (forecast)
Only the target level is shown because the current level for comparison was not provided.
What happened to the previous planNot disclosed → Full-year results are expected to be broadly in line with the plan
Key initiatives
01Enhance service value through a price revision for the core SaaS product
02Build a large-scale rental housing database and make a full-scale entry into the rental housing sector
03Basic policy for expanding the platform’s scale and improving its profitability
04Growth strategy: Expand earnings through cross-selling to existing customers
05Growth strategy: Explore new fields and create group synergies
Segment targetSegment name Platform Business / Sales Target Revenue growth of YoY +5% / Profit Target Not disclosed / Timing Current fiscal year, Segment name Digital Marketing Business / Sales Target Targeting YoY +7% / Profit Target Not disclosed / Timing Current fiscal year
Size of the Target MarketMarket B2B segment serving businesses in the real estate technology market / Size and growth rate ¥226.4 billion in FY2022 and ¥518.0 billion in FY2030 (forecast), approximately 2.3 times the FY2022 level / Source Yano Research Institute Ltd., “Survey of the Real Estate Tech Market (2024)” (announced 17 May 2024), Market Overall real estate technology market / Size and growth rate ¥713.8 billion in FY2022 and ¥1.860 trillion in FY2030 (forecast) / Source Yano Research Institute Ltd., “Survey of the Real Estate Tech Market (2024)” (announced 17 May 2024), Market Internet advertising market / Size and growth rate ¥4.0459 trillion in 2025; expected to continue expanding from FY2025 onward / Source “Advertising Expenditures in Japan in 2025” (Dentsu); Yano Research Institute Ltd., “Survey of the Internet Advertising Market (2025)” (announced 18 November 2025)
Risks identified by the company
Item New services / Likelihood Medium / Impact High
Item Recruitment and development of human resources / Likelihood Medium / Impact Medium
Item Industry and customer trends / Likelihood Low / Impact Medium
Item Contracts relating to the use of pamphlet images / Likelihood Low / Impact Medium
Items stated in the management plan
ItemDetails
Plan nameBusiness Plan and Growth Potential
Progress against the planAnnual update
Sales TargetNot disclosed → Platform Business: YoY +5%; Digital Marketing Business: YoY +7%
Operating profit targetNot disclosed → YoY +57% (forecast)
Segment targetSegment name Platform Business / Sales Target Revenue growth of YoY +5% / Profit Target Not disclosed / Timing Current fiscal year, Segment name Digital Marketing Business / Sales Target Targeting YoY +7% / Profit Target Not disclosed / Timing Current fiscal year
Key initiativesEnhance service value through a price revision for the core SaaS product, Build a large-scale rental housing database and make a full-scale entry into the rental housing sector, Basic policy for expanding the platform’s scale and improving its profitability, Growth strategy: Expand earnings through cross-selling to existing customers, Growth strategy: Explore new fields and create group synergies
Results under the previous planNot disclosed → Full-year results are expected to be broadly in line with the plan
Size of the Target MarketMarket B2B segment serving businesses in the real estate technology market / Size and growth rate ¥226.4 billion in FY2022 and ¥518.0 billion in FY2030 (forecast), approximately 2.3 times the FY2022 level / Source Yano Research Institute Ltd., “Survey of the Real Estate Tech Market (2024)” (announced 17 May 2024), Market Overall real estate technology market / Size and growth rate ¥713.8 billion in FY2022 and ¥1.860 trillion in FY2030 (forecast) / Source Yano Research Institute Ltd., “Survey of the Real Estate Tech Market (2024)” (announced 17 May 2024), Market Internet advertising market / Size and growth rate ¥4.0459 trillion in 2025; expected to continue expanding from FY2025 onward / Source “Advertising Expenditures in Japan in 2025” (Dentsu); Yano Research Institute Ltd., “Survey of the Internet Advertising Market (2025)” (announced 18 November 2025)
Risks identifiedItem New services / Likelihood Medium / Impact High, Item Recruitment and development of human resources / Likelihood Medium / Impact Medium, Item Industry and customer trends / Likelihood Low / Impact Medium, Item Contracts relating to the use of pamphlet images / Likelihood Low / Impact Medium
Publication date30 April 2026
Items this document does not state (15)
Plan periodOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorNon-financial targetsPlan assumptionsReason for revision or withdrawalDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company plans to expand into new fields while improving the efficiency of its Platform Business and Digital Marketing Business by leveraging its customer base. On the earnings front, it explains that revenue growth from its high-margin SaaS services and lower software amortization expenses will drive operating profit growth.

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Business Plan and Growth Potential | MERCURY Inc. (5025) timely disclosure | Komori