Expanding sales of environmentally friendly, high-value lubricants

「In sales, sales of high-value-added products and exclusive products remained firm, while we sought to expand sales opportunities by maintaining and strengthening the customer base in each sales channel and utilizing digital channels.」

「In the consumer channel, we introduced gold packaging for the flagship Castrol EDGE brand to more clearly emphasize its presence as a premium brand. In the dealer channel, in addition to continuing to propose environmentally friendly products, we implemented measures tailored to customer needs, including dedicated products aimed at acquiring new customers. In e-commerce, we expanded sales and improved convenience for general consumers and small repair shops by offering large-format packages and strengthening coordination with digital channels, including social media.」

「Against this market backdrop, in the automotive lubricants business, we continued to promote high-value-added products by leveraging the brand image of HRC, Honda’s factory team competing in MotoGP, for which we began a sponsorship agreement this fiscal year. In addition, we expanded sales of the value-for-money exclusive products introduced last year and worked to develop new sales channels, including automobile repair shops.」

「Against this market backdrop, in the automotive lubricants business, we expanded sales of exclusive, value-for-money products introduced in the first half, while continuing to promote high-value-added products in the consumer channel. In e-commerce, we sought to broaden the buyer base by strengthening coordination with digital channels, including social media. In the dealer channel, we strengthened efforts to acquire new customers based on products launched in the first half and implemented other measures to meet customer needs.」

「Against this market backdrop, in the automotive lubricants business, we continued to promote high-value-added products and introduced exclusive products offering strong value for money in the consumer channel. We also expanded e-commerce sales by strengthening coordination with digital channels, including social media, to broaden the buyer base and maintain and expand sales volumes.」

「Against this market backdrop, in the automotive lubricants business, we continued to promote high-value-added products in the consumer channel and strengthened promotion of products for diesel vehicles. In e-commerce, we expanded coordination with digital channels, including social media, to broaden the buyer base. In the dealer channel, in addition to continued promotion of environmentally friendly products, we launched dedicated products to acquire new customers and implemented other measures to meet customer needs.」

「Against this market backdrop, in the automotive lubricants business, we worked to maintain and expand sales volumes by continuing to promote high-value-added products in the consumer channel, strengthening promotion of products for diesel vehicles, and expanding the customer base through closer coordination with digital channels, including social media, in e-commerce. In the dealer channel, we continued promoting environmentally friendly products and implementing measures to meet customer needs, while also implementing measures targeting corporate users.」

「Against this market backdrop, in the automotive lubricants business, we worked to maintain and expand sales volumes by strengthening the promotion of high-value-added products and products for diesel vehicles in the consumer channel, and by expanding the customer base through the use of social media and collaboration with other brands in e-commerce. In the dealer channel, we continued promoting environmentally friendly products and implementing measures to meet customer needs, while also implementing measures targeting corporate users.」

「Against this market backdrop, in the automotive lubricants business, to strengthen sales of our core brands, we ran a campaign in the consumer channel offering limited-edition products bearing the product logo as gifts, which helped retain existing users and acquire new users. In the dealer channel, we publicized sales of ultra-low-viscosity engine oil designed for the latest fuel-efficient vehicles to meet customer needs. We also continued implementing measures tailored to the needs of each channel and store, while actively emphasizing through e-commerce the need to change engine oil.」

「Against this market backdrop, in the automotive lubricants business, to strengthen sales of our core brands, we ran a campaign in the consumer channel offering limited-edition products bearing the product logo as gifts, which helped retain existing users and acquire new users. In the dealer channel, we publicized sales of ultra-low-viscosity engine oil designed for the latest fuel-efficient vehicles to meet customer needs. We also continued implementing measures tailored to the needs of each channel and store, while actively emphasizing through e-commerce the need to change engine oil.」

「Against this market backdrop, in the automotive lubricants business, to strengthen our core brands, we launched high-mileage engine oil for the consumer channel that maintains optimal engine performance even after vehicles have traveled more than 60,000 km, and ultra-low-viscosity engine oil for the dealer channel designed for the latest fuel-efficient vehicles.」

「Against this market backdrop, in the automotive lubricants business we continuously promoted our products by revising promotional materials to meet the needs of individual stores in each sales channel, while expanding e-commerce sales to further strengthen our core brands.」

「Against this market backdrop, in the automotive lubricants business we conducted promotions during peak demand periods and expanded e-commerce sales through collaboration with other brands to further strengthen our core brands.」

「Against this market backdrop, in the automotive lubricants business we improved ultra-low-viscosity oils for the latest fuel-efficient vehicles, conducted promotions during peak demand periods and expanded e-commerce sales through collaboration with other brands to further strengthen our core brands.」

「Against this market backdrop, in the automotive lubricants business we introduced ultra-low-viscosity oils for the latest fuel-efficient vehicles, conducted promotions during peak demand periods and expanded e-commerce sales to further strengthen our core brands. We also promoted bp’s “Carbon Neutral” concept, which aims to achieve net-zero greenhouse gas emissions by 2050, and addressed environmental issues.」

「Against this market backdrop, in automotive lubricants we expanded our range of low-viscosity oils for hybrid and fuel-efficient vehicles, promoted the “Carbon Neutral” concept aimed at the bp group’s goal of achieving net-zero greenhouse gas emissions, and conducted sales activities centered on the premium Castrol EDGE brand.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. In line with the bp group’s goal of achieving “net zero” greenhouse gas emissions, we promoted the value of our products, centered on our flagship Castrol EDGE brand and, in addition, the Castrol MAGNATEC and Castrol TRANSMAX brands, while highlighting the “Carbon Neutral” concept.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. We promoted the value of our products, centered on our flagship Castrol EDGE brand and, in addition, the Castrol MAGNATEC and Castrol TRANSMAX brands, while highlighting the “CO₂ Neutral” concept as a feature demonstrating our environmental commitment.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. We added a new product to the Castrol EDGE lineup for retail distribution channels, while promoting the value of our products, centered on the Castrol MAGNATEC and Castrol TRANSMAX brands and highlighting the “CO₂ Neutral” concept as a feature demonstrating our environmental commitment.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. We promoted the value of our products, centered on our flagship Castrol EDGE brand and, in addition, the Castrol MAGNATEC and Castrol TRANSMAX brands, while highlighting the “CO₂ Neutral” concept as a feature demonstrating our environmental commitment.」

「To meet growing consumer demand, in March we launched Castrol TRANSMAX Hybrid, a transmission fluid developed for hybrid vehicles, for consumer distribution channels.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. We promoted the value of our products, centered on our flagship Castrol EDGE brand and, in addition, the Castrol MAGNATEC and Castrol TRANSMAX brands, while highlighting the “CO₂ Neutral” concept as a feature demonstrating our environmental commitment.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on actively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission oils, which are one of our strengths and attract strong consumer interest. We promoted the value of our products, centered on our flagship Castrol EDGE brand and, in addition, the Castrol MAGNATEC and Castrol TRANSMAX brands, while highlighting the “CO₂ Neutral” concept as a feature demonstrating our environmental commitment.」

「At the in-store promotion conducted through the car-shop channel from April to May, we also focused on Castrol EDGE and worked to promote sales with the cooperation of our distribution partners.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest. We promoted the added value of our products, centered on our flagship Castrol EDGE and Castrol Magnatec brands, while highlighting the CO₂-neutral concept as a distinctive feature reflecting our environmental focus.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest. We promoted the added value of our products, centered on the flagship Castrol EDGE and Castrol Magnatec brands, while highlighting the CO₂-neutral concept, which had been promoted for products sold through car dealerships since 2015 and was expanded to the retail distribution network from March this fiscal year as a distinctive feature reflecting our environmental focus. We also launched Castrol Magnatec SUV 0W20 for the retail distribution network to meet growing demand from the expanding SUV market.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest. For our flagship Castrol EDGE brand, in addition to emphasizing its quality and performance, we ran consumer campaigns through the retail distribution network to further promote sales.」

「For our flagship Castrol EDGE brand, in addition to emphasizing its quality and performance, we ran a consumer campaign through the retail distribution network from April to June to further promote sales.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium engine oils and transmission fluids, which are among our strengths and attract strong consumer interest. In addition to emphasizing the quality and performance of our flagship Castrol EDGE brand, we steadily expanded sales of Castrol EDGE 0W-16 and Castrol Magnatec Hybrid 0W-16, launched for retail distribution in February this year.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium oils and automatic transmission fluids, which are among our strengths and attract strong consumer interest. In addition to emphasizing the quality and performance of our flagship Castrol EDGE brand, we launched two new products for retail distribution in February, Castrol EDGE 0W-16 and Castrol Magnatec Hybrid 0W-16, to meet anticipated future demand for 0W-16 viscosity oils.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium oils and automatic transmission fluids, which are among our strengths and attract strong consumer interest. We also emphasized the quality and performance of our flagship Castrol EDGE brand and launched Castrol Transmax CVT Professional, a new transmission fluid exclusively for dealers, in October.」

「Against this market backdrop, in automotive lubricant sales we continued to focus on aggressively expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium oils and automatic transmission fluids, which are among our strengths and attract strong consumer interest.」

「In automotive lubricant sales, we continue to focus on expanding sales of environmentally friendly, low-viscosity, fuel-efficient premium oils, which are one of our strengths and attract strong consumer interest, as well as automatic transmission fluids.」