Demand Forecasting and Unsuccessful Sales of New and Improved Products
First written in FY2016. 6 of 8 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2024: 3 of 11 companies on the "Worse" side.
17 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「As measures, the Company uses consumer surveys to assess the acceptance of new products, as well as analytical information on consumer purchasing activity published by market research firms, in forecasting market demand. For sales performance after a new product is launched, the Company has established a system that enables it to monitor daily sales data by item through its sales system and reflects this data in the plans of its development, sales and production divisions.」
The response to demand forecasting through consumer surveys, market analysis and monitoring post-launch sales performance has been reconfirmed. - FY2024RestatedAnnual report
「As measures, the Company uses consumer surveys to assess the acceptance of new products, as well as analytical information on consumer purchasing activity published by market research firms, in forecasting market demand. For sales performance after a new product is launched, the Company has established a system that provides daily sales data by item through its sales system and reflects this data in the plans of its development, sales and production divisions.」
The response to demand forecasting through consumer surveys, market analysis and monitoring post-launch sales performance has been reconfirmed. - FY2023RestatedAnnual report
「As a measure, the Company uses consumer surveys to assess the acceptance of new products, as well as analytical information on consumer purchasing activity published by market research firms, in forecasting market demand.」
The response to demand forecasting through consumer surveys, market analysis and monitoring post-launch sales performance has been reconfirmed. - FY2021RestatedAnnual report
「The Company uses consumer surveys to assess the acceptance of new products, as well as analytical information on consumer purchasing activity published by market research firms, in forecasting market demand.」
The policy of addressing new-product demand forecasting risk through consumer surveys, market analysis and post-launch management using the sales system has been reconfirmed. - FY2020MitigatedAnnual report
「The Company uses consumer surveys to assess the acceptance of new products, as well as analytical information on consumer purchasing activity published by market research firms, in forecasting market demand. For sales performance after a new product is launched, the Company has established a system that provides daily sales data by item through its sales system and reflects this data in the plans of its development, sales and production divisions.」
Consumer surveys, purchasing analysis and monitoring sales by item have been developed into specific measures for demand forecasting and post-launch management. - FY2019RestatedAnnual report
「Market demand for these new and improved products cannot necessarily be forecast accurately. If sales are unsuccessful, this may reduce future growth and profitability and affect the Group's business performance and other results.」
The risk of inaccurate demand forecasts and unsuccessful sales of new and improved products has been reiterated. - FY2018RestatedAnnual report
「Market demand for these new and improved products cannot necessarily be forecast accurately. If sales are unsuccessful, this may reduce future growth and profitability and affect the Group's business performance and other results.」
The risk of inaccurate demand forecasts and unsuccessful sales of new and improved products has been reiterated. - FY2016First statedAnnual report
「However, market demand for these new and improved products cannot necessarily be forecast accurately. If sales are unsuccessful, this may reduce future growth and profitability and affect business performance.」
Demand forecasting for market-creating products and renewed products is identified as a growth risk.