Announced details
Corporate characters, corporate communications, information dissemination to producers
Reimy (レイミー) was created on 22 November 2017 and is active on apps, chatbots and the official LINE account, among other platforms.
Entry of 日本農薬’s mascot character in an advertising campaign organized by Nikkei Inc. Capital and personnel relationships are Not disclosed.
The campaign is organized by Nikkei Inc., with the grand prix winner determined by votes from Nikkei readers. Other information, including the location, representative, stated capital, year of establishment and business activities, is Not disclosed.
NIKKEI Corporate Character General Election 2026
Nikkei Inc. (campaign organizer)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Nikkei Inc.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Reimy (レイミー) |
| Counterparty | Nikkei Inc. |
| Counterparty overview | The campaign is organized by Nikkei Inc., with the grand prix winner determined by votes from Nikkei readers. Other information, including the location, representative, stated capital, year of establishment and business activities, is Not disclosed. |
| Relationship with the Company | Entry of 日本農薬’s mascot character in an advertising campaign organized by Nikkei Inc. Capital and personnel relationships are Not disclosed. |
| Launch date | Voting begins on 17 August 2026 (the campaign start date, not a scheduled date) |
| Applicable area | Corporate characters, corporate communications, information dissemination to producers |
| Award/certification name | NIKKEI Corporate Character General Election 2026 |
| Awarding / certifying body | Nikkei Inc. (campaign organizer) |
| Usage history | Reimy (レイミー) was created on 22 November 2017 and is active on apps, chatbots and the official LINE account, among other platforms. |
| Source | Nikkei Inc. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deliver useful information to producers and deepen understanding of the social significance of the company’s business, including its agrochemical operations.