Higher costs caused by rising advertising rates and lower advertising efficiency
First written in FY2021. 5 of 8 entries say "Restated". Latest entry: FY2024.
4 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「We are improving customer-acquisition efficiency by selecting advertising media and refining advertising messages. However, if advertising expenses increase because of higher advertising rates or lower advertising efficiency, this could affect the Group’s results.」
The company continues to address the risk of higher advertising costs and lower efficiency through media selection and other measures. - FY2023-Q2RestatedAnnual report
「Although we curbed advertising expenditure because customer acquisition costs rose」
Higher customer acquisition costs continue, and the company continues to respond by limiting advertising expenditure. - FY2023-Q1RestatedAnnual report
「Because customer acquisition costs are expected to rise amid intensifying competition for new customers, we will continue to curb advertising expenditure」
The company continues to curb advertising expenditure because the existing risks of lower efficiency and higher acquisition costs persist. - FY2022MaterialisedAnnual report
「Sales weakened because intensifying competition in the e-commerce market reduced advertising efficiency and accelerated the rise in customer acquisition costs」
The previously disclosed risks of lower advertising efficiency and higher acquisition costs resulted in weak sales and lower revenue. - FY2022-Q3RestatedAnnual report
「We have been affected by intense competition for new customers, including market entry by various companies and persistently high customer acquisition costs」
Persistently high acquisition costs continue to affect the D2C business. - FY2022-Q2RestatedAnnual report
「Competition remains intense as customer acquisition costs remain high.」
The company reconfirms that customer acquisition costs remain high. - FY2022-Q1MaterialisedAnnual report
「Customer acquisition costs for internet advertising are rising」
The previously disclosed risk of higher acquisition costs materialized during the current quarter. - FY2021First statedAnnual report
「If advertising expenses increase because of higher advertising rates or lower advertising efficiency, this could affect our results.」
The company actively invests in advertising to acquire new customers but identifies higher costs and lower efficiency as risks.