Acquiring new customers through advertising expenses
First written in FY2021-Q3. 9 of 17 entries say "Restated". Latest entry: 2026-08-20.
Waqoo moved to the "Worse" side of this theme in 2025, the same year as the typical company in this theme.
32 other companies' latest entry also says "Restated".
- FY2025ReframedAnnual report
「In light of rising customer acquisition costs, we made a strategic shift toward maximizing LTV and curbed advertising investment.」
The objective of D2C advertising was clearly reset from acquiring new customers to maximizing LTV and limiting advertising investment. - FY2025-H1SoftenedAnnual report
「In the D2C business, we emphasized advertising efficiency and pursued a strategy of selective investment and concentration to maximize profitability. New customer acquisition fell short of initial expectations.」
The Company states that it pursued selectivity and concentration by prioritizing advertising investment efficiency, while new customer acquisition fell below expectations. The emphasis has shifted from conventional customer acquisition initiatives toward restrained investment and efficiency. - FY2024RestatedAnnual report
「We will analyze past advertising data and performance in detail, strengthen investment in channels with high cost efficiency and targeting accuracy, and seek to further improve the conversion rate (CVR).」
The company continues to invest in efficient channels based on advertising data and performance analysis to improve conversion rates. - FY2024-Q2RestatedAnnual report
「We will raise awareness and purchase intent through efficient and effective advertising investment.」
The company continues efficient and effective advertising investment to strengthen sodatel sales. - FY2023ReframedAnnual report
「We will accelerate expansion across multiple advertising media and strengthen new customer acquisition for the product.」
Advertising strategy has shifted from curbing expenditure because of high acquisition costs to strategic upfront investment across multiple media to strengthen acquisition for sodatel. - FY2023-Q2RestatedAnnual report
「In the D2C business, we curbed advertising expenses because the cost of acquiring new customers rose, while the retention rate of existing customers remained above expectations.」
The company continues its policy of curbing advertising expenditure in response to higher customer acquisition costs. - FY2023-Q1RestatedAnnual report
「In this environment, the Group continued to curb advertising expenditure because customer acquisition costs were expected to rise amid intensifying competition for new customers, while promoting initiatives to expand the business-support services for medical clinics and other customers that began in the previous fiscal year.」
The company continues to curb advertising expenditure in anticipation of higher customer acquisition costs. - FY2022RestatedAnnual report
「Investing in advertising with cost efficiency in mind and improving awareness among potential customers by strengthening branding advertising」
The company continues to emphasize efficient advertising and stronger branding advertising. - FY2022-Q3RestatedAnnual report
「We continued to invest in advertising with cost efficiency in mind and worked to improve awareness among potential customers by strengthening branding advertising.」
The Company continues to invest in advertising based on cost efficiency and strengthen branding advertising. - FY2022-Q2RestatedAnnual report
「In this environment, during the second quarter cumulative period, our initiatives included advertising expenditure based on cost efficiency and efforts to improve awareness among potential customers by strengthening branding advertising.」
The company continues to invest in cost-efficient advertising and strengthen branding advertising. Advertising expenses were ¥449.258 million, down from ¥1,050.140 million a year earlier. - FY2022-Q1SoftenedAnnual report
「In this environment, during the first-quarter cumulative period, customer acquisition costs for internet advertising rose, so we curbed advertising expenditure by shifting to more cost-efficient advertising media.」
The company shifted to more efficient media and curbed advertising expenditure in response to higher customer acquisition costs. - FY2021RestatedAnnual report
「We primarily use internet advertising to acquire new customers, while also conducting regular talent tie-ups.」
The company continues to use internet advertising and explains specific measures including social-media response analysis and talent tie-ups. - FY2021-Q3First statedAnnual report
「Acquiring new customers through advertising expenditure」
The Company identifies advertising expenditure as a specific means of acquiring new customers. In a subsequent event disclosure, the use of proceeds from the third-party allotment is also described as advertising expenditure for acquiring new customers.