Acquiring New Customers and Increasing Cross-Selling Through Continued New Product Launches
First written in FY2021. 6 of 11 entries say "Restated". Latest entry: FY2024.
6 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「We implemented various CRM initiatives to cross-sell the existing core HADA NATURE product and sodatel.」
The company continues to promote cross-selling between HADA NATURE and sodatel through CRM initiatives. - FY2024-Q2RestatedAnnual report
「We are implementing a broad range of measures, including cross-selling with existing products.」
The company continues measures to stabilize customers and improve retention, including cross-selling sodatel with existing products. - FY2024-Q1AdvancedAnnual report
「We actively promoted various measures, including cross-selling sodatel with existing products.」
The strategy progressed to cross-selling sodatel with existing products. - FY2023AdvancedAnnual report
「We began selling sodatel, a medicated carbonated head-spa hair-growth product focused on hair growth and hair-loss prevention, and sought to put it on a growth trajectory as a core product following HADA NATURE.」
The new-product strategy progressed to the launch and development of sodatel as a core product. - FY2023-Q3AdvancedAnnual report
「We launched the new sodatel brand, focused on hair growth and hair-loss prevention, as the second pillar of the business after the core cleansing product, and released a gender-neutral, next-generation medicated carbonated head-spa hair-growth product.」
The second-pillar strategy progressed to the launch of a hair-growth brand and a specific product. - FY2023-Q2AdvancedAnnual report
「We focused on developing new products to build a second pillar for the business after the core cleansing product.」
The strategy of using new products to acquire customers and improve cross-selling developed into creating a second business pillar after cleansing products. - FY2022RestatedAnnual report
「We will seek to expand the number of new customers through the launch of products in new categories and other measures, while promoting repeat purchases by existing customers through various CRM initiatives.」
The company continues to combine new-product launches for new-customer acquisition with CRM-driven repeat purchases. - FY2022-Q3RestatedAnnual report
「We will also seek to expand the number of new customers through the launch of products in new categories and other measures.」
The company continues to expand its customer base through new product categories. - FY2022-Q2RestatedAnnual report
「We will continue to seek to expand the number of new customers through the launch of products in new categories and other measures.」
The company continues to use new product categories to expand its customer base. - FY2022-Q1RestatedAnnual report
「We will seek to expand the number of new customers through the launch of products in new categories and other measures.」
The company continues to use new product categories to expand its customer base. - FY2021First statedAnnual report
「In addition to our core skincare products, we will continuously launch new products to acquire new customers and improve cross-selling to existing customers.」
The company plans to use continuous new-product launches to target both new-customer acquisition and additional sales to existing customers.