Intensifying competition in the beauty and cosmetics industries
First written in FY2021. 4 of 6 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2021: 3 of 8 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「The competitive environment in the beauty and cosmetics industries is becoming increasingly severe because of intensifying competition in the mature domestic market, the growing influence of global competitors and new entrants from other industries.」
The company continues to identify industry maturity, global competitors and cross-industry entrants as competitive risks. - FY2023-Q1RestatedAnnual report
「Competition remains intense because of new market entrants and rising customer acquisition costs.」
The company continues to cite new entrants and higher acquisition costs as drivers of intensified competition. - FY2022WorsenedAnnual report
「As many companies, regardless of size, began using digital advertising, competition intensified, accelerating the trend toward higher customer acquisition costs and keeping them high」
The explanation of intensifying competition has become more specific, citing more e-commerce and digital-advertising participants and higher acquisition costs. - FY2022-Q3RestatedAnnual report
「Competition remains intense as various companies enter the market and customer acquisition costs remain high.」
The company reconfirms intensifying competition caused by new entrants and high acquisition costs. - FY2022-Q2RestatedAnnual report
「Competition remains intense as various companies enter the market and customer acquisition costs remain high.」
The company describes continued intense competition due to new entrants and persistently high acquisition costs. - FY2021First statedAnnual report
「The competitive environment in the beauty and cosmetics industries is becoming increasingly severe because of intensifying competition in the mature domestic market, the growing influence of global competitors and new entrants from other industries.」
The company identifies the mature domestic market, stronger overseas competitors and cross-industry entrants as competitive risks.