Prolonged New Product Development and Failure to Meet Consumer Needs
First written in FY2021. 1 of 2 entries say "Mitigated", first in FY2024. Latest entry: FY2024.
The whole theme swung hardest in 2022: 2 of 13 companies on the "Worse" side.
3 other companies' latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「The group continuously withdraws existing brands and products that no longer meet consumer needs.」
As a response to the risk that new products may not meet consumer needs, the company explicitly states that it continuously withdraws existing brands and products. - FY2021First statedAnnual report
「If the development of a new product takes a long time, the results may not be realized until the following fiscal year or later. If the expected results are not achieved, the company may be forced to extend the development period, incur additional expenses toward commercialization, or ultimately be unable to commercialize the product. Even if the product is commercialized, various uncertainties remain, and there is no guarantee that it will be accepted by customers.」
The company identifies prolonged product development, higher costs, failure to commercialize products, and the possibility that products will not be accepted by consumers as risks.