Announced details
Cold-weather protection for motorcycles and winter touring; wearable heated apparel and gear
Heats up in approximately 10 seconds or approximately 1 second (according to the company's own testing)
The company has had a brand ambassador agreement with Masato (魔裟斗) for HEAT MASTER since 2024 and will renew the agreement and continue his appointment in 2026.
Born 10 March 1979. Former K-1 world champion and former kickboxer. Active as a combat sports commentator, television personality and YouTube creator. Enjoys touring on a Harley-Davidson motorcycle.
Shibuya-ku, Tokyo (head office of 株式会社リベルタ)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Company's own testing (heating time)
| Item | Details |
|---|---|
| Names of Products / Services Covered | HEAT MASTER (Heat Master), HEAT MASTER LT (Lightweight) |
| Counterparty | Masato (魔裟斗) |
| Counterparty overview | Born 10 March 1979. Former K-1 world champion and former kickboxer. Active as a combat sports commentator, television personality and YouTube creator. Enjoys touring on a Harley-Davidson motorcycle. |
| Relationship with the Company | The company has had a brand ambassador agreement with Masato (魔裟斗) for HEAT MASTER since 2024 and will renew the agreement and continue his appointment in 2026. |
| Contract Date | The company announced on 22 October 2026 that it had decided to renew the 2026 brand ambassador agreement. The specific date on which the agreement was signed is Not disclosed. |
| Launch date | Continued appointment in 2026. The specific start date is Not disclosed. |
| Applicable area | Cold-weather protection for motorcycles and winter touring; wearable heated apparel and gear |
| Location | Shibuya-ku, Tokyo (head office of 株式会社リベルタ) |
| Quantitative Effects | Heats up in approximately 10 seconds or approximately 1 second (according to the company's own testing) |
| Source | Company's own testing (heating time) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Since becoming an ambassador in 2024, Masato (魔裟斗) has communicated HEAT MASTER's functionality and comfort from the perspective of an actual rider. In 2026, the company plans to work with him to propose riding styles that allow people to enjoy motorcycling comfortably even during the cold season and expand awareness of electric-heated apparel.