Worth reading
63In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
1760
JPY (tax included; product price)Wording
Definitive
How definitive the wording is.Announced details
Cherieveil Curl Reset Stick
Applicable field (uses covered by this announcement)
Haircare, touching up curls in bangs, hair styling
Launch date14 September 2026 (scheduled; ahead of general release at LOFT and PLAZA), 1 October 2026 (scheduled; phased launch through other channels)
Relationship between the counterparty and the company
LIBERTA CO.,LTD.4935
Relationship with the Company
Sales outlets and distribution channels. The product will be sold ahead of general release at LOFT and PLAZA.
CounterpartyLoftPLAZAVariety stores nationwideSelected drugstoresLiberta online shopE-commerce marketplaces
Offering price
¥1,760 (incl. tax)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Cherieveil Curl Reset Stick |
| Counterparty | Loft, PLAZA, Variety stores nationwide, Selected drugstores, Liberta online shop, E-commerce marketplaces |
| Relationship with the Company | Sales outlets and distribution channels. The product will be sold ahead of general release at LOFT and PLAZA. |
| Offering price | ¥1,760 (incl. tax) |
| Launch date | 14 September 2026 (scheduled; ahead of general release at LOFT and PLAZA), 1 October 2026 (scheduled; phased launch through other channels) |
| Applicable area | Haircare, touching up curls in bangs, hair styling |
Items this document does not state (12)
Counterparty overviewContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To meet the needs of young women who want to touch up the curls in their bangs while out. The product is designed to reset curls simply by warming it with the hands, without using a hair iron or curling iron.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.