Announced details
Bad breath care, tongue care, oral care
The Dentis brand is available in more than 25 countries worldwide and has sold more than 300 million units globally (as of July 2025)
¥1,078 (including tax)
The company does not address Contract Value / Impact on Business Performance.
Internet survey conducted by INTAGE (13–18 December 2025; 112 women aged 20–69 with experience using Dentis)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Dentis Tongue Cleaner |
| Offering price | ¥1,078 (including tax) |
| Launch date | Launch from 1 September 2026 (Tuesday), initially at selected variety stores nationwide, Sugi Pharmacy, the Liberta Online Shop and e-commerce marketplaces |
| Applicable area | Bad breath care, tongue care, oral care |
| Usage history | The Dentis brand is available in more than 25 countries worldwide and has sold more than 300 million units globally (as of July 2025) |
| Source | Internet survey conducted by INTAGE (13–18 December 2025; 112 women aged 20–69 with experience using Dentis) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To meet demand for bad breath care. The product is designed to care for tongue coating, which is difficult to remove with a toothbrush alone, and to promote a more thorough oral care routine.