Announced details
Oral care, toothbrushing and brushing
The Dentis brand as a whole is available in more than 25 countries worldwide and has sold more than 300 million units globally (as of July 2025)
¥748 (including tax)
The company does not address Contract Value / Impact on Business Performance.
“Awareness Survey on Toothpaste,” conducted from 13 December 2025 to 18 December 2025; online survey by Intage
| Item | Details |
|---|---|
| Names of Products / Services Covered | Dentis Two-Pack Toothbrush |
| Offering price | ¥748 (including tax) |
| Launch date | 1 September 2026 (Tuesday), stated as the actual launch and sales start date rather than as a planned date |
| Applicable area | Oral care, toothbrushing and brushing |
| Usage history | The Dentis brand as a whole is available in more than 25 countries worldwide and has sold more than 300 million units globally (as of July 2025) |
| Source | “Awareness Survey on Toothpaste,” conducted from 13 December 2025 to 18 December 2025; online survey by Intage |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The toothbrush included with the 20th-anniversary commemorative set launched in February 2026 was well received, and requests were received through social media and word of mouth for the toothbrush to be sold separately.