Announced details
Self-care and skincare for old dead skin around the neck and eyes
The number of stores selling the products in Malaysia expanded 12.5-fold over approximately 8 years
Cumulative shipments of 2.7 million units from November 2015 through the end of June 2026
Sold at 3,800 stores in Japan and in 8 overseas countries (as of the end of May and in June 2026)
Tsubuporon EX: ¥1,925 (tax included)
Tsubuporon Night Pack: ¥1,925 (tax included)
Tsubuporon Eye-Area Onwakkan: ¥1,925 (tax included)
Tsubuporon Day Patch, 36 patches: ¥2,200 (tax included)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Tsubuporon EX, Tsubuporon Night Pack, Tsubuporon Eye-Area Onwakkan, Tsubuporon Day Patch, 36 patches |
| Offering price | Tsubuporon EX: ¥1,925 (tax included), Tsubuporon Night Pack: ¥1,925 (tax included), Tsubuporon Eye-Area Onwakkan: ¥1,925 (tax included), Tsubuporon Day Patch, 36 patches: ¥2,200 (tax included) |
| Launch date | Launched in 2015 (actual results) |
| Applicable area | Self-care and skincare for old dead skin around the neck and eyes |
| Location scale | Sold at 3,800 stores in Japan and in 8 overseas countries (as of the end of May and in June 2026) |
| Quantitative Effects | The number of stores selling the products in Malaysia expanded 12.5-fold over approximately 8 years |
| Usage history | Cumulative shipments of 2.7 million units from November 2015 through the end of June 2026 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The reasons cited include introductions by Taiwanese makeup artists and influencers, inbound initiatives, online sales in Chinese-speaking markets, Japanese-made quality, the products' uniqueness due to limited similar products, skin-friendly designs, and a comprehensive lineup.