Announced details
Oral care, whitening, bad-breath care and tartar prevention
Dentis is available in more than 25 countries and has sold more than 300 million tubes worldwide (as of July 2025).
Retail stores and exclusive sales channel for the Company's products
Described as a retailer operating stores nationwide; location, representative, capital and year of establishment are not disclosed.
¥2,178 (tax included) / 100g
The company does not address Contract Value / Impact on Business Performance.
Internet survey conducted by INTAGE (18 December 2025 to 13 December 2025; 112 women aged 20 to 69 with experience using Dentis)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Dentis Whitening Purple |
| Counterparty | Don Quijote |
| Counterparty overview | Described as a retailer operating stores nationwide; location, representative, capital and year of establishment are not disclosed. |
| Relationship with the Company | Retail stores and exclusive sales channel for the Company's products |
| Offering price | ¥2,178 (tax included) / 100g |
| Launch date | Phased launch scheduled from mid-July 2026 |
| Applicable area | Oral care, whitening, bad-breath care and tartar prevention |
| Usage history | Dentis is available in more than 25 countries and has sold more than 300 million tubes worldwide (as of July 2025). |
| Source | Internet survey conducted by INTAGE (18 December 2025 to 13 December 2025; 112 women aged 20 to 69 with experience using Dentis) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address demand for care not only for whiter teeth, but also for daily bad breath and tooth staining.