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Other Disclosures4935LIBERTA CO.,LTD.Materials and Chemicals

Functional cooling wear and gear brand “FREEZETECH (Freeze Tech)” to begin airing TV commercials on 20 June, rolling out a nationwide promotional campaign

リベルタ will launch a nationwide promotion for its functional cooling apparel and gear brand “FREEZETECH” from 20 June 2026, including television commercials. This will be the brand’s first television commercial campaign, with advertising across terrestrial television, video streaming services, digital media and transit media.

Worth reading
52Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
2700000
Cumulative series sales (units, as of 31 May 2026)
Wording
Definitive
How definitive the wording is.

Announced details

FREEZETECH氷撃α (cooling product line)FREEZETECH Cooling Mist for ClothingPCM Cooling Vest
Applicable field (uses covered by this announcement)
Daily lifeWorkSportsHeat protection in hot environments
Launch date20 June 2026 (scheduled; start of television commercial broadcasts and nationwide promotion)
What the company reported numerically
Usage history

Cumulative series sales of 2.7 million units (as of 31 May 2026)

Relationship between the counterparty and the company
LIBERTA CO.,LTD.4935
Relationship with the Company

A brand operated by リベルタ. 氷撃α was jointly developed by リベルタ, Sumitomo Chemical and Yutaka Co., Ltd.

Registration number and expiry date

Patent No. 7649496 (P7649496)

Offering price

氷撃α Cooling Shirt, Long-Sleeve Crew Neck: ¥8,580 (tax included)

氷撃α Cooling Arm Covers: ¥4,180 (tax included)

氷撃α Short-Sleeve Polo Shirt: ¥10,780 (tax included)

Cooling Full-Length Tights: ¥5,830 (tax included)

PCM Cooling Vest: ¥16,280 (tax included)

Cooling Mist for Clothing, 300 ml: ¥1,408 (tax included); 150 ml: ¥990 (tax included)

The company does not address Contract Value / Impact on Business Performance.

Source (materials cited by the company)

Japan Meteorological Agency forecast for the three-month period from June to August 2026

Japan Meteorological Agency WBGT data

Survey by Sumitomo Chemical

Sweat simulation testing by Unitika Garmentec

Based on in-house research

Announced details
ItemDetails
Names of Products / Services CoveredFREEZETECH, 氷撃α (cooling product line), FREEZETECH Cooling Mist for Clothing, PCM Cooling Vest
Relationship with the CompanyA brand operated by リベルタ. 氷撃α was jointly developed by リベルタ, Sumitomo Chemical and Yutaka Co., Ltd.
Offering price氷撃α Cooling Shirt, Long-Sleeve Crew Neck: ¥8,580 (tax included), 氷撃α Cooling Arm Covers: ¥4,180 (tax included), 氷撃α Short-Sleeve Polo Shirt: ¥10,780 (tax included), Cooling Full-Length Tights: ¥5,830 (tax included), PCM Cooling Vest: ¥16,280 (tax included), Cooling Mist for Clothing, 300 ml: ¥1,408 (tax included); 150 ml: ¥990 (tax included)
Launch date20 June 2026 (scheduled; start of television commercial broadcasts and nationwide promotion)
Applicable areaDaily life, Work, Sports, Heat protection in hot environments
Registration number and expiry datePatent No. 7649496 (P7649496)
Usage historyCumulative series sales of 2.7 million units (as of 31 May 2026)
SourceJapan Meteorological Agency forecast for the three-month period from June to August 2026, Japan Meteorological Agency WBGT data, Survey by Sumitomo Chemical, Sweat simulation testing by Unitika Garmentec, Based on in-house research
Items this document does not state (10)
CounterpartyCounterparty overviewContract ValueContract DateAward/certification nameAwarding / certifying bodyLocationLocation scaleQuantitative EffectsImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To make more people aware of “wearable heat protection” as an option for addressing increasingly severe heat.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Functional cooling wear and gear brand “FREEZETECH (Freeze Tech)” to begin airing TV commercials on 20 June, rolling out a nationwide promotional campaign | LIBERTA CO.,LTD. (4935) timely disclosure | Komori