Announced details
Cleaning bathtub boilers and bath reheating pipes, washing machine tubs, lint filters, indoor walls, drainpipes, and oil and burnt residue
99.9% sanitizing efficacy (third-party sanitizing test; not effective against all bacteria)
Cumulative sales of “ヘドロトルネード” bathtub boiler cleaner exceeded 670,000 units (as of the end of April 2026, cumulative shipments)
Fujimoto Miki (藤本美貴) serves as brand ambassador for the company’s products. She already serves as ambassador for “カビトルネード” mold-cleaning products and has now also been appointed ambassador for the “ヘドロトルネード” bathtub boiler cleaner.
Born on 26 February 1985 and from Takikawa, Hokkaido. Active in a wide range of fields as a mother of 3 children. Her YouTube channel, “Hello! Mikity,” has more than 1 million subscribers.
Shibuya-ku, Tokyo (head office of 株式会社リベルタ)
“ヘドロトルネード” bathtub boiler cleaner: ¥2,970 (including tax); “カビトルネード Premium” chlorine-based washing machine tub cleaner: ¥1,848 (including tax); “カビトルネード Neo” for top-loading/front-loading washing machines: ¥880 (including tax); “カビトルネード” lint-filter cleaner: ¥1,320 (including tax); “カビトルネード” indoor wall mold-removal spray: ¥1,980 (including tax); “ヌメリトルネード” drainpipe-cleaning tablets: ¥1,078 (including tax); “アブラトルネード” oil and burnt-residue remover: ¥1,320 (including tax)
The company does not address Contract Value / Impact on Business Performance.
Third-party sanitizing test; supervised by the Antibacterial and Mold-Prevention Cleaning Technology Research Institute; Japan Washing Machine Cleaning Association (note for “カビトルネード Premium”)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Hedoro Tornado Bath Boiler Cleaner, “カビトルネード” mold-cleaning products, “カビトルネード Premium” chlorine-based washing machine tub cleaner, “カビトルネード Neo” for top-loading and front-loading washing machines, “カビトルネード” lint-filter cleaner, “カビトルネード” indoor wall mold-removal spray, “Nume Tornado” Drainpipe-Cleaning Tablets, “アブラトルネード” oil and burnt-residue remover |
| Counterparty | Fujimoto Miki (藤本美貴) |
| Counterparty overview | Born on 26 February 1985 and from Takikawa, Hokkaido. Active in a wide range of fields as a mother of 3 children. Her YouTube channel, “Hello! Mikity,” has more than 1 million subscribers. |
| Relationship with the Company | Fujimoto Miki (藤本美貴) serves as brand ambassador for the company’s products. She already serves as ambassador for “カビトルネード” mold-cleaning products and has now also been appointed ambassador for the “ヘドロトルネード” bathtub boiler cleaner. |
| Offering price | “ヘドロトルネード” bathtub boiler cleaner: ¥2,970 (including tax); “カビトルネード Premium” chlorine-based washing machine tub cleaner: ¥1,848 (including tax); “カビトルネード Neo” for top-loading/front-loading washing machines: ¥880 (including tax); “カビトルネード” lint-filter cleaner: ¥1,320 (including tax); “カビトルネード” indoor wall mold-removal spray: ¥1,980 (including tax); “ヌメリトルネード” drainpipe-cleaning tablets: ¥1,078 (including tax); “アブラトルネード” oil and burnt-residue remover: ¥1,320 (including tax) |
| Launch date | “ヘドロトルネード”: launched in March 2025 (actual) |
| Applicable area | Cleaning bathtub boilers and bath reheating pipes, washing machine tubs, lint filters, indoor walls, drainpipes, and oil and burnt residue |
| Location | Shibuya-ku, Tokyo (head office of 株式会社リベルタ) |
| Quantitative Effects | 99.9% sanitizing efficacy (third-party sanitizing test; not effective against all bacteria) |
| Usage history | Cumulative sales of “ヘドロトルネード” bathtub boiler cleaner exceeded 670,000 units (as of the end of April 2026, cumulative shipments) |
| Source | Third-party sanitizing test; supervised by the Antibacterial and Mold-Prevention Cleaning Technology Research Institute; Japan Washing Machine Cleaning Association (note for “カビトルネード Premium”) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.By welcoming Fujimoto Miki (藤本美貴) as brand ambassador, the company aims to communicate to more people the cleaning power, ease of use and reliability of “ヘドロトルネード,” as well as the importance of cleaning concealed bath reheating pipes.