Announced details
¥3,520 (tax included)
The company does not address Contract Value / Impact on Business Performance.
In-house testing
| Item | Details |
|---|---|
| Names of Products / Services Covered | DULAB Liquid Eyeliner |
| Offering price | ¥3,520 (tax included) |
| Launch date | May 2026 (launch) |
| Applicable area | Beauty and makeup, Commuting and going out, Sports, Leisure |
| Source | In-house testing |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The launch is intended to meet demand for makeup that does not come off amid persistently hot summers and the expansion of the sauna, fitness and outdoor markets. In keeping with the brand’s promise to “deliver reliable equipment,” the company shelved the launch once in 2025 and spent a year making further improvements.