Announced details
24-hour antibacterial efficacy of the fabric softener (in-house testing using a product with the same formulation)
Reduction of static electricity
Suppression of pollen adhesion
Deodorizing and antibacterial efficacy of the fabric mist
Cumulative shipments of 240,000 units across the Mellow Charm range as of the end of December 2025
Maki Goto (後藤真希) produced the fragrance and packaging colors for the products. Don Quijote-affiliated stores will serve as the sales channel. No capital or personnel relationship is disclosed.
Maki Goto (後藤真希) is an artist born on 23 September 1985. The location, representative, business activities, capital and year of establishment of the Don Quijote-affiliated stores are not disclosed.
Fabric softener: ¥1,099 (tax included)
Fabric softener refill: ¥1,648 (tax included)
Fabric mist: ¥748 (tax included)
The company does not address Contract Value / Impact on Business Performance.
In-house testing (24-hour antibacterial efficacy) and the company’s cumulative shipment results
| Item | Details |
|---|---|
| Names of Products / Services Covered | Mellow Charm Fabric Softener Noble Woody Amber, Mellow Charm Fabric Softener Noble Woody Amber Refill, Mellow Charm Fabric Mist Noble Woody Amber |
| Counterparty | Maki Goto (後藤真希), Don Quijote-affiliated stores |
| Counterparty overview | Maki Goto (後藤真希) is an artist born on 23 September 1985. The location, representative, business activities, capital and year of establishment of the Don Quijote-affiliated stores are not disclosed. |
| Relationship with the Company | Maki Goto (後藤真希) produced the fragrance and packaging colors for the products. Don Quijote-affiliated stores will serve as the sales channel. No capital or personnel relationship is disclosed. |
| Offering price | Fabric softener: ¥1,099 (tax included), Fabric softener refill: ¥1,648 (tax included), Fabric mist: ¥748 (tax included) |
| Launch date | Scheduled to begin launching sequentially from late June 2026 |
| Applicable area | Laundry, Fragrance, deodorizing and antibacterial treatment of clothing and linens |
| Quantitative Effects | 24-hour antibacterial efficacy of the fabric softener (in-house testing using a product with the same formulation), Reduction of static electricity, Suppression of pollen adhesion, Deodorizing and antibacterial efficacy of the fabric mist |
| Usage history | Cumulative shipments of 240,000 units across the Mellow Charm range as of the end of December 2025 |
| Source | In-house testing (24-hour antibacterial efficacy) and the company’s cumulative shipment results |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Maki Goto (後藤真希) had previously used Mellow Charm fabric softener, and her desire to “deliver comfortable moments in which a fragrance becomes a cherished memory” aligned with the brand’s aims.