Announced details
The volatilization time of FREEZETECH Cooling Mist for Clothing is 3.5 times that of conventional cooling mist in which ethanol is dissolved in alcohol.
Masato (魔裟斗) has served as the brand ambassador since 2024.
Brand ambassador for FREEZETECH. Appointed in 2024, with his contract to be renewed and his appointment continued in 2026.
Born 10 March 1979. Former kickboxer and former K-1 World Champion. Currently active as a combat-sports commentator and television personality. The YouTube channel “Masato Channel” has more than 600,000 subscribers.
Ikumen of the Year (2022)
Patent No. 7649496 (P7649496)
Shibuya-ku, Tokyo (head office of 株式会社リベルタ)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Cooling-performance evaluation test conducted by Unitika Garmentec Co., Ltd.
Volatility test for cooling spray conducted by Unitika Garmentec Co., Ltd.
Company comparison
As of March 2025 (claim that this is the world’s first alcohol-free cooling spray for clothing)
| Item | Details |
|---|---|
| Names of Products / Services Covered | FREEZETECH, FREEZETECH Cooling Mist for Clothing |
| Counterparty | Masato (魔裟斗) |
| Counterparty overview | Born 10 March 1979. Former kickboxer and former K-1 World Champion. Currently active as a combat-sports commentator and television personality. The YouTube channel “Masato Channel” has more than 600,000 subscribers. |
| Relationship with the Company | Brand ambassador for FREEZETECH. Appointed in 2024, with his contract to be renewed and his appointment continued in 2026. |
| Contract Date | 1 April 2026 (stated as a one-year appointment from 1 April 2026) |
| Launch date | 1 April 2026 (continued appointment as brand ambassador, scheduled) / Around the end of April 2026 (full official website update scheduled) |
| Applicable area | Outdoor work in extreme heat, Sports, Outdoor activities, Motorcycle riding and touring |
| Award/certification name | Ikumen of the Year (2022) |
| Registration number and expiry date | Patent No. 7649496 (P7649496) |
| Location | Shibuya-ku, Tokyo (head office of 株式会社リベルタ) |
| Quantitative Effects | The volatilization time of FREEZETECH Cooling Mist for Clothing is 3.5 times that of conventional cooling mist in which ethanol is dissolved in alcohol. |
| Usage history | Masato (魔裟斗) has served as the brand ambassador since 2024. |
| Source | Cooling-performance evaluation test conducted by Unitika Garmentec Co., Ltd., Volatility test for cooling spray conducted by Unitika Garmentec Co., Ltd., Company comparison, As of March 2025 (claim that this is the world’s first alcohol-free cooling spray for clothing) |
Items this document does not state (5)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company decided to continue Masato’s appointment in light of the response to initiatives launched in 2024 and the strong affinity between him and the brand. In addition, the company will redesign the logo to redefine the brand’s positioning for its next growth phase and begin full-scale expansion into global markets.