Announced details
Skincare, anti-aging care and cleansing
Formulated with 18 types of vitamins and approximately 85% moisturizing oils
The DUO The Cleansing Balm series is stated to have held the No. 1 share of the cleansing balm brand market for 8 consecutive years.
The product will be sold exclusively at Tsuruha and Welcia Group stores. The company also received product-related feedback from Group representatives. Capital and personnel relationships are not disclosed.
Described as a group operating Tsuruha and Welcia Group stores nationwide. Its location, representative, capital, year of establishment and specific business activities are not disclosed.
Head office: 2-6-1 Toranomon, Minato-ku, Tokyo
66g: ¥2,970 (including tax)
18g: ¥836 (including tax)
The company does not address Contract Value / Impact on Business Performance.
Fuji Keizai Co., Ltd., Cosmetics Marketing Guide 2026 No. 1, 2025 No. 2, 2022 No. 1 and 2021 No. 1
| Item | Details |
|---|---|
| Names of Products / Services Covered | DUO The Cleansing Balm Vitamin18, DUO The Cleansing Balm VITA18, DUO |
| Counterparty | Tsuruha-Welcia Group |
| Counterparty overview | Described as a group operating Tsuruha and Welcia Group stores nationwide. Its location, representative, capital, year of establishment and specific business activities are not disclosed. |
| Relationship with the Company | The product will be sold exclusively at Tsuruha and Welcia Group stores. The company also received product-related feedback from Group representatives. Capital and personnel relationships are not disclosed. |
| Offering price | 66g: ¥2,970 (including tax), 18g: ¥836 (including tax) |
| Launch date | Launching Thursday, 30 July 2026. Rollout will take place sequentially. |
| Applicable area | Skincare, anti-aging care and cleansing |
| Location | Head office: 2-6-1 Toranomon, Minato-ku, Tokyo |
| Quantitative Effects | Formulated with 18 types of vitamins and approximately 85% moisturizing oils |
| Usage history | The DUO The Cleansing Balm series is stated to have held the No. 1 share of the cleansing balm brand market for 8 consecutive years. |
| Source | Fuji Keizai Co., Ltd., Cosmetics Marketing Guide 2026 No. 1, 2025 No. 2, 2022 No. 1 and 2021 No. 1 |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address the multiple concerns that arise in mature skin, including dryness, loss of firmness and dullness. Customer feedback and input from Tsuruha and Welcia Group representatives were also cited as part of the product's development background.