Revised forecast
Fiscal year ending July 2026 · Full yearPrevious forecast published 11 September 2025The bar length represents the relative magnitude of change, based on the item that changed the most in this document. The percentage change shown by the dotted line is calculated from the two reported figures because the company did not provide the rate.
The recovery of new customer acquisition in the mail-order business is taking longer than expected, while sales in the Recovery business fell short of plan due to intensifying competition, including on EC marketplaces. In terms of profit, selling expenses, mainly advertising expenses, are expected to come in below plan, and fixed-cost reductions, including personnel expenses and outsourcing costs, from structural cost reforms have exceeded plan. However, as advertising, sales promotion, and marketing investments are planned for the fourth quarter, operating profit is expected to remain at the level of the initial plan.
| Item | Details |
|---|---|
| Net Sales | ¥16,500 million → ¥13,500 million（-18.2%） |
| Operating profit | ¥300 million → ¥300 million（0.0%） |
| Ordinary income | ¥300 million → ¥300 million（0.0%） |
| Profit attributable to owners of the parent | ¥300 million → ¥300 million（0.0%） |
| Net income per share | 34.4 yen and sen → 34.4 yen and sen |
| Fiscal Period Covered | Fiscal year ending July 2026 |
| Period Covered | Full year |
| Publication date of previous forecast | 11 September 2025 |
| Previous-period results | Fiscal year ended July 2025: net sales ¥16,160 million, operating profit ¥617 million, ordinary profit ¥599 million, net income attributable to owners of the parent ¥471 million, and net income per share ¥54.10 |
| Reason for the revision | The recovery of new customer acquisition in the mail-order business is taking longer than expected, while sales in the Recovery business fell short of plan due to intensifying competition, including on EC marketplaces. In terms of profit, selling expenses, mainly advertising expenses, are expected to come in below plan, and fixed-cost reductions, including personnel expenses and outsourcing costs, from structural cost reforms have exceeded plan. However, as advertising, sales promotion, and marketing investments are planned for the fourth quarter, operating profit is expected to remain at the level of the initial plan. |
| Consolidated / non-consolidated | Consolidated |
Items this document does not state (2)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Net sales are expected to fall short of plan due to delays in the recovery of new customer acquisition in the mail-order business and intensifying competition on EC marketplaces and other platforms. Profit forecasts remain at the level of the initial plan because, while selling expenses, mainly advertising expenses, and fixed costs such as personnel expenses and outsourcing costs are expected to decline by more than planned, the Company will make advertising and marketing investments in the fourth quarter to acquire new customers, launch new products, and increase awareness of the ベネクス brand.