Announced details
Cosmetics, skincare, cleansing
The official Qoo10 store sold out within 30 minutes of the launch, TikTok Shop sold out within 1 hour 20 minutes, and additional sales sold out in 1 minute.
Sold out on the day of launch at the official Qoo10 store and on TikTok Shop. Numerous Don Quijote stores nationwide sold out on the first day of launch.
A collaboration with SWEET STEADY and asuka. Capital and personnel relationships: undisclosed.
SWEET STEADY is a 7-member idol group under KAWAII LAB., managed by ASOBISYSTEM. The group was formed in January 2024. ASOBISYSTEM-affiliated illustrator asuka has worked on the main visual for TGC teen and collaborations with cosmetics brands, and has 136,000 total followers on social media.
173 Best Cosmetics awards; No. 1 in sales for the cleansing balm series for 7 consecutive years
¥2,970 (including tax)
The company does not address Contract Value / Impact on Business Performance.
株式会社富士経済, Cosmetics Marketing Handbook 2025 No. 2, 2022 No. 1 and 2021 No. 1
| Item | Details |
|---|---|
| Names of Products / Services Covered | The Cleansing Balm Black Repair [SWEET STEADY Limited-Edition Design], DUO |
| Counterparty | SWEET STEADY, ASOBISYSTEM |
| Counterparty overview | SWEET STEADY is a 7-member idol group under KAWAII LAB., managed by ASOBISYSTEM. The group was formed in January 2024. ASOBISYSTEM-affiliated illustrator asuka has worked on the main visual for TGC teen and collaborations with cosmetics brands, and has 136,000 total followers on social media. |
| Relationship with the Company | A collaboration with SWEET STEADY and asuka. Capital and personnel relationships: undisclosed. |
| Offering price | ¥2,970 (including tax) |
| Launch date | Launched on 13 March 2026 (actual) |
| Applicable area | Cosmetics, skincare, cleansing |
| Award/certification name | 173 Best Cosmetics awards; No. 1 in sales for the cleansing balm series for 7 consecutive years |
| Quantitative Effects | The official Qoo10 store sold out within 30 minutes of the launch, TikTok Shop sold out within 1 hour 20 minutes, and additional sales sold out in 1 minute. |
| Usage history | Sold out on the day of launch at the official Qoo10 store and on TikTok Shop. Numerous Don Quijote stores nationwide sold out on the first day of launch. |
| Source | 株式会社富士経済, Cosmetics Marketing Handbook 2025 No. 2, 2022 No. 1 and 2021 No. 1 |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The product attracted attention on social media before its launch, and sales channels were developed to suit the lifestyles of younger consumers.