Worth reading
62In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
12.4
% (year-on-year change in consolidated net sales)Wording
Avoiding a definitive answer
How definitive the wording is.Contents of this document
Presentation materials for financial resultsFirst quarter of the fiscal year ending December 20269 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales124.9 Hundreds of millions of yen+12.4%
Operating profit7.6 Hundreds of millions of yen-13.8%
Operating profit margin6.1 %
Gross Profit MarginImproved by 3.7 percentage points year on year (the cost-of-sales ratio shown in the materials improved from 43.8% to 40.1%)
Results for the three months of the current quarter
Consolidated revenue
124.9 Hundreds of millions of yen+12.4%
Consolidated EBITDA
11.9 Hundreds of millions of yen-8.9%
Consolidated operating profit
7.6 Hundreds of millions of yen-13.8%
Full-year earnings forecast
Consolidated revenue
520～540
Consolidated EBITDA
12～27
Consolidated operating profit
△5～+10
What the company explained in this material
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Improvement in cost-of-sales ratioDown 3.7 percentage points year on year
Additional advertising and sales promotion investment
7 Hundreds of millions of yen
Warehouse transfer-related costsA factor behind higher logistics costs
Personnel expense ratioDeclined due to improvements in business processes and optimization of personnel allocation
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
Revenue growthTargeting 5–10% growth year on year (before a detailed assessment of geopolitical risks)
Impact of geopolitical risksAssumes a negative impact of approximately ¥700–800 million on raw materials and supplies (as of the end of April)
New initiatives
- Renewed investment in brand advertising for BOTANIST and YOLU
- Expand in-store shelf space and develop subcategories
- Launch new brands from the second half of 2026 onward
- Strengthen SALONIA's mid-priced product lineup, brand awareness and in-store experience
- Roll out BEAURAL as a beauty appliance brand targeting premium products and new areas
- Expand globally, including in the US and South Korea
- Implement AI × JBIST (IPTOS2.0)
- Additional strategic investment of ¥3–4 billion in 2026
- Split annual dividends and shareholder benefits into two distributions per year
Key KPIsA metric the company considers important as a management benchmark.
- BOTANIST year-on-year revenue growth63.1 %
- Year-on-year growth in global revenue395.8 %
- Year-on-year growth in revenue from mid- to high-priced beauty appliances18.3 %
- Total revenue from health food brands10 Hundreds of millions of yen
- Percentage of BOTANIST purchasers with three or more purchases76 %
- Teaflex monthly revenue in March 20262.6 Hundreds of millions of yen
- Befas revenue in 1Q 20263 over ¥100 million
Segment results
Hair care products
Net Sales
69.9 Hundreds of millions of yen
Year on year against the same period last year+9.8%
Beauty appliances
Net Sales
23.5 Hundreds of millions of yen
Year on year against the same period last year-8.5%
Skincare and other products
Net Sales
31.4 Hundreds of millions of yen
Year on year against the same period last year+44.9%
Global
Net Sales
5.87 Hundreds of millions of yen
Year on year against the same period last year+226.1%
Risk amount incorporated into the outlookThe amount representing the range of variation the company expects in its forecast.
7～8
DetailsNegative impact on raw materials and supplies from geopolitical risks related to the Strait of Hormuz
Market Size / Share
- Domestic hair care and hair styling market¥7,096 100 million 2025Additional informationCAGR of 1.8% from 2022 to 2025
- Domestic shampoo market priced at ¥1,000 or more and less than ¥2,0007.1 % CAGR from 2022 to 2025
- Domestic beauty appliance market¥3,222 hundred million 2024Additional informationCAGR5.3%
- BOTANIST and YOLU share of the mid-priced hair care marketNo. 1 and No. 2
- SALONIA standard hair dryers and hair irons2 Amazon share ranking
Number of employees
408 People
as_ofEnd of December 2025
Annual Dividend
¥15 per share
Breakdown¥7 interim dividend and ¥8 year-end dividend
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending December 2026 |
| Net Sales | 124.9 Hundreds of millions of yen (YoY +12.4%) |
| Operating profit | 7.6 Hundreds of millions of yen (YoY -13.8%) |
| Gross Profit Margin | Improved by 3.7 percentage points year on year (the cost-of-sales ratio shown in the materials improved from 43.8% to 40.1%) |
| Operating profit margin | 6.1 % |
| Results for the three months of the current quarter | Consolidated revenue 124.9 Hundreds of millions of yen (YoY +12.4%) / Consolidated EBITDA 11.9 Hundreds of millions of yen (YoY -8.9%) / Consolidated operating profit 7.6 Hundreds of millions of yen (YoY -13.8%) |
| Full-year earnings forecast | Consolidated revenue 520～540 / Consolidated EBITDA 12～27 / Consolidated operating profit △5～+10 |
| Segment results | Hair care products Net Sales 69.9 Hundreds of millions of yen / yoy_pct 9.8 / Beauty appliances Net Sales 23.5 Hundreds of millions of yen / yoy_pct -8.5 / Skincare and other products Net Sales 31.4 Hundreds of millions of yen / yoy_pct 44.9 / Global Net Sales 5.87 Hundreds of millions of yen / yoy_pct 226.1 |
| Breakdown of Factors Affecting the Change | Improvement in cost-of-sales ratio Down 3.7 percentage points year on year / Additional advertising and sales promotion investment 7 Hundreds of millions of yen / Warehouse transfer-related costs A factor behind higher logistics costs / Personnel expense ratio Declined due to improvements in business processes and optimization of personnel allocation |
| Key KPIs | BOTANIST year-on-year revenue growth 63.1 %, Year-on-year growth in global revenue 395.8 %, Year-on-year growth in revenue from mid- to high-priced beauty appliances 18.3 %, Total revenue from health food brands 10 Hundreds of millions of yen, Percentage of BOTANIST purchasers with three or more purchases 76 %, Teaflex monthly revenue in March 2026 2.6 Hundreds of millions of yen, Befas revenue in 1Q 2026 3 over ¥100 million |
| Number of employees | 408 People |
| Assumptions Underlying the Business Outlook | Revenue growth Targeting 5–10% growth year on year (before a detailed assessment of geopolitical risks) / Impact of geopolitical risks Assumes a negative impact of approximately ¥700–800 million on raw materials and supplies (as of the end of April) |
| Risk amount incorporated into the outlook | 7～8 |
| Annual Dividend | ¥15 per share |
| Market Size / Share | ¥7,096 100 million (2025), 7.1 % (CAGR from 2022 to 2025), ¥3,222 hundred million (2024), No. 1 and No. 2, 2 Amazon share ranking |
| New initiatives | Renewed investment in brand advertising for BOTANIST and YOLU, Expand in-store shelf space and develop subcategories, Launch new brands from the second half of 2026 onward, Strengthen SALONIA's mid-priced product lineup, brand awareness and in-store experience, Roll out BEAURAL as a beauty appliance brand targeting premium products and new areas, Expand globally, including in the US and South Korea, Implement AI × JBIST (IPTOS2.0), Additional strategic investment of ¥3–4 billion in 2026, Split annual dividends and shareholder benefits into two distributions per year |
Items this document does not state (14)
Ordinary incomeNet incomeSelling, general and administrative expensesProgress against full-year forecastSelf-assessment against the planUnit price and quantity metricsNumber of stores and locationsMedium-term management plan targetsFinancial targetsPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the first quarter, hair care sales benefited from BOTANIST refill products and its rollout at Costco in the US, while the health food brand grew in skincare and other products. Beauty appliances, however, saw a revenue decline due to reduced investment in established products, while approximately ¥700 million was additionally invested in advertising and sales promotion. For the full-year forecast, the company assumes approximately ¥3 billion of additional investment, as well as a negative impact of approximately ¥700–800 million on raw materials and supplies due to geopolitical risks related to the Strait of Hormuz.
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