Exploring a Direct-to-Consumer Cosmetics Business Outside Door-to-Door Sales
First written in FY2016. 2 of 5 entries say "Dropped", first in FY2017-Q3. Latest entry: FY2019-Q2.
No other company in this theme has enough history to compare yet.
- FY2019-Q2AchievedAnnual report
「The liquidation process for 株式会社アイプラティナ, the subsidiary for which a resolution to liquidate was passed in March 2018, was completed in September 2018.」
The liquidation process of the subsidiary that handled the direct-to-consumer cosmetics business outside door-to-door sales was completed in September 2018, bringing the business exploration to its final stage. - FY2019-Q1AchievedAnnual report
「As we dissolved the subsidiary effective 31 March 2018, we transitioned to non-consolidated accounting from the fiscal year ending March 2019.」
The subsidiary that handled the direct-to-consumer cosmetics business outside door-to-door sales was dissolved, and the end of the business exploration took concrete form through the transition to non-consolidated accounting. The liquidation process itself was still ongoing. - FY2018DroppedAnnual report
「The company was established in October 2006 as part of test marketing and engaged in cosmetics development and mail-order sales. Having determined that it would be difficult to identify any benefit from its future business activities, we decided to dissolve the company effective 31 March 2018, determine its residual assets at the end of June of that year (scheduled), and complete liquidation in September of that year (scheduled).」
The company explicitly set out a policy to dissolve and liquidate 株式会社アイプラティナ, which handled the direct-to-consumer business outside door-to-door sales, thereby ending the exploration. - FY2017-Q3DroppedAnnual report
「During the cumulative third quarter of the consolidated fiscal year, we withdrew from the online direct-to-consumer cosmetics business operated by our subsidiary, 株式会社アイプラティナ.」
The company explicitly states that it withdrew from the online business it had been exploring as a direct-to-consumer cosmetics business outside door-to-door sales. - FY2016First statedAnnual report
「As consumer preferences have diversified, brand orientation has also grown in the cosmetics industry as consumers pursue beauty. Having determined that developing such a new market could be promising, we are exploring a direct-to-consumer cosmetics business.」
The company is exploring a direct-to-consumer cosmetics business to develop a market separate from its existing door-to-door sales business.