Full-scale entry into the video production market with cameras for video production
First written in FY2026. 1 of 2 entries say "Advanced", first in 2026-08-06. Latest entry: 2026-08-06.
No other company in this theme has enough history to compare yet.
- 2026-08-06AdvancedRevision of earnings forecasts
「Going forward, the GFX Series will continue to deliver outstanding image quality through its large format, while the X Series will achieve the optimal balance of image quality and size. By creating cameras based on new concepts, such as the FUJIFILM GFX100RF, X half and FUJIFILM GFX ETERNA 55, we will continue providing attractive products to digital camera users and the video industry.」
The expansion into the video production market is advancing through the provision of products based on new camera concepts, including the GFX ETERNA 55. - FY2026First statedAnnual report
「During the fiscal year, the company launched the FUJIFILM GFX ETERNA 55, its first camera dedicated to video production. Drawing on the company's color reproduction, large-format rendering capabilities and optical performance, it will provide new value to video production professionals.」
The company launched its first camera dedicated to video, presenting full-scale entry into the video production market as a new business theme beyond the GFX and X series' traditional focus on still photography. According to the R&D disclosure, the camera features a large-format sensor of approximately 55 mm and 100 million pixels, approximately 1.7 times the size of a 35 mm-format sensor.