Decline in customer acquisition due to changes in search engine display policies or outages
First written in FY2017. 1 of 3 entries say "Restated". Latest entry: FY2020.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2020MitigatedAnnual report
「The Group has established a dedicated department and a framework capable of responding to changes in search engine specifications and other developments.」
In response to the risk of changes in search engine display policies, the Company has established a dedicated department and a framework for responding to specification changes. - FY2018RestatedAnnual report
「Going forward, if, for any reason, including changes in the policies of search engine operators regarding high rankings or system failures, search results are no longer displayed in a manner favorable to the Group, the Group's ability to attract customers may decline, which could affect operating performance.」
The Company continues to identify the risk of lower customer acquisition resulting from changes in search engine display policies or system failures. - FY2017First statedAnnual report
「If, for any reason, including changes in the policies of search engine operators regarding high rankings or system failures, search results are no longer displayed in a manner favorable to the Group, the Group's ability to attract customers may decline, which could affect operating performance.」
Against a backdrop of reliance on customer acquisition through search sites, the Company identifies a decline in customer acquisition resulting from changes in search ranking policies or system failures as a risk.