Sales for this month
March 2026Fiscal year ending March 2026In March 2026, European football and new drama series drove new subscriptions, while cancellations increased following the end of programs that had attracted subscribers, resulting in a net decline in subscriptions.
European football: UEFA Champions League and UEFA Europa League, Kenzo Kitakata's Suikoden, Yokohama Neighbors Season 2, Increase in cancellations following the end of programs that had attracted subscribers
In April 2026, WOWOW will broadcast and stream new drama series, theatrical films, various European football tournaments, and a TVXQ live concert.
Going forward, disclosures will be made in the quarterly financial results presentation materials.
Scope of aggregation: WOWOW total subscriptions (whether consolidated or non-consolidated is not specified)
| Item | Details |
|---|---|
| Month Covered | March 2026 |
| Fiscal Year Covered | Fiscal year ending March 2026 |
| Scope of aggregation | WOWOW total subscriptions (whether consolidated or non-consolidated is not specified) |
| Year-on-year change by category | Name New subscriptions / Year on year 81.1%, Name Cancellations / Year on year 94.1%, Name Net subscriptions / Year on year Not disclosed, Name Cumulative net subscriptions / Year on year 91.8% |
| Key KPIs | Indicator name New subscriptions during the month / Value 47,767 Engagements / Year on year Not disclosed, Indicator name Cancellations during the month / Value 61,554 Engagements / Year on year Not disclosed, Indicator name Monthly net additions / Value -13,787 Engagements / Year on year Not disclosed, Indicator name Cumulative net subscriptions at month-end / Value 2,166,701 Engagements / Year on year Not disclosed, Indicator name Multiple contracts / Value 287,738 Engagements / Year on year Not disclosed, Indicator name Accommodation facility contracts / Value 90,828 subscriptions (rooms) / Year on year Not disclosed |
| Monthly Commentary | In March 2026, European football and new drama series drove new subscriptions, while cancellations increased following the end of programs that had attracted subscribers, resulting in a net decline in subscriptions. |
| Factors Affecting the Change | European football: UEFA Champions League and UEFA Europa League, Kenzo Kitakata's Suikoden, Yokohama Neighbors Season 2, Increase in cancellations following the end of programs that had attracted subscribers |
| Measures from the following month onward | In April 2026, WOWOW will broadcast and stream new drama series, theatrical films, various European football tournaments, and a TVXQ live concert. |
| Next Scheduled Disclosure | Going forward, disclosures will be made in the quarterly financial results presentation materials. |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.European football and new drama series drove new subscriptions, while cancellations increased following the end of programs that had attracted subscribers, resulting in a net decline in subscriptions.