Announced details
Digital advertising, marketing, advertising for fintech companies, and branding for B2B products and services
18 pt improvement in understanding of the advertising content; 9 pt improvement in the image that it “contributes to improving cash flow”; and a 10 pt decrease in negative responses that it has “low reliability”
SQREEM provides AI solutions, while BI.Garage provides contextual targeting, and the two companies collaborate on ad delivery. BI.Garage is a subsidiary of Digital Garage.
Headquartered in Singapore, with Rob Gilby as CEO. The company provides “ONE Insight,” a cognitive AI solution.
BI.Garage: Digital Gate Building, 3-5-7 Ebisu-Minami, Shibuya-ku, Tokyo / Digital Garage: Digital Gate Building, 3-5-7 Ebisu-Minami, Shibuya-ku, Tokyo; Shibuya Parco DG Building, 15-1 Udagawacho, Shibuya-ku, Tokyo
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Rakuten Insight brand lift survey (400 ss; 200 exposed and 200 unexposed)
| Item | Details |
|---|---|
| Names of Products / Services Covered | FT MediaString, MediaString, ONE Insight, DGFT Invoice Card Payment |
| Counterparty | SQREEM Technologies Pte. Ltd. |
| Counterparty overview | Headquartered in Singapore, with Rob Gilby as CEO. The company provides “ONE Insight,” a cognitive AI solution. |
| Relationship with the Company | SQREEM provides AI solutions, while BI.Garage provides contextual targeting, and the two companies collaborate on ad delivery. BI.Garage is a subsidiary of Digital Garage. |
| Launch date | 7 April 2026 (launch and track record) |
| Applicable area | Digital advertising, marketing, advertising for fintech companies, and branding for B2B products and services |
| Location | BI.Garage: Digital Gate Building, 3-5-7 Ebisu-Minami, Shibuya-ku, Tokyo / Digital Garage: Digital Gate Building, 3-5-7 Ebisu-Minami, Shibuya-ku, Tokyo; Shibuya Parco DG Building, 15-1 Udagawacho, Shibuya-ku, Tokyo |
| Quantitative Effects | 18 pt improvement in understanding of the advertising content; 9 pt improvement in the image that it “contributes to improving cash flow”; and a 10 pt decrease in negative responses that it has “low reliability” |
| Source | Rakuten Insight brand lift survey (400 ss; 200 exposed and 200 unexposed) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address advertisers’ challenges of balancing privacy protection with advertising precision in the post-cookie era and creating points of contact with latent prospective customers.